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Customer Snapshot: Overview

Making instant sense of 100,000,000 survey responses

With news updates traveling at the speed of the internet, responsible journalism is more of a challenge than ever. The upside of reporting in this digital age, however, is that we also have access to petabytes of data streams that are constantly being updated. Reuters saw the challenge of accurate reporting as well as the opportunities big data could provide and turned to SAP for help bringing it all together.

Reuters News Agency

US$12.6 billion (parent company)

Number of Employees
53,000 (parent company)


Visionary Themes

Run Simple, Run Live

New York, New York, USA (parent company)

Customer Website

Line of Business

SAP Solutions
SAP Lumira, SAP HANA, SAP HANA Enterprise Cloud



The result: a system that can quickly and easily compile predictive analytics, visualize data, and present facts and stats in a dynamic, interactive manner for responsible reporting.

Use the gigantic database to create an app that engages, entertains, and informs as many people as possible.

Customer Snapshot: History

Embracing Technology to Inform the Public since 1816

Customer Snapshot: Business Model

Providing Intelligent Information for Businesses and Professionals

Reuters, the news and media division of Reuters, is the world’s largest international multimedia news provider reaching more than one billion people every day. Reuters provides trusted business, financial, national, and international news to professionals via Reuters’ desktops, the world's media organizations, and directly to consumers at

Customer Snapshot: Success Strategy

The Answer Company

With more than 50,000 professionals, in 100+ countries, and 100+ years of experience, as The Answer Company, Reuters knows that data on its own is not enough. Without insightful people and intuitive technology, data has no source and no direction. It's just noise. Reuters’ boundary breaking solutions provide a unique view of the challenges modern professionals face.

The Challenge

Transforming Mere Numbers into Trends and Information

With all eyes on the 2016 U. S. Presidential race, the media industry has a keen understanding of their responsibility to deliver accurate, up-to-the-minute information. Reuters, the world’s largest international multimedia news organization, has a centuries-long history of looking to technology to augment and enhance their reporting abilities.

In the 2012 U.S. Presidential election, Reuters offered polling results on their website, but the data was difficult to manipulate. Four years and many gigabytes of polling data later, Reuters saw the opportunity to enhance their data solution and offer more to the media industry and the public. Their goals were to report up-to-the-moment political polling information, quickly extract key insights from enormous data volumes, and conceive an entirely new app that would both entertain and inform voters and help them make their decision on election day. The company looked to the SAP HANA Enterprise Cloud solution to quickly, efficiently, and effectively incorporate all of their existing data and present it in an intuitive, informative, and engaging way.

We wanted to speed up response time and broaden the range of queries we could handle, which was limited by processing speed considerations. Most important, we wanted to automatically mine through a lot of demographic filters to learn what interesting trends were emerging and be the first to report them. That called for cranking through massive numbers of possible data combinations extremely quickly. — Ken Ellis, CTO, Reuters

Using technology to meet and exceed the demands of journalists and consumers.Using technology to meet and exceed the demands of journalists and consumers.

Can the media really provide accurate, unbiased information on current events at Twitter speed?

Enter SAP


When Big Data Met a Need For Speed

SAP offered Reuters cloud-based industry-leading solutions that could handle the immense load of information in Reuters’ database.

Quick to implement; even faster delivery of results.

Reuters‘ database contained 100 million poll responses from people about their demographics and their views on a broad range of issues important to the campaign.

Enter SAP: The SAP Experience

Quick Turnaround Thanks, in Part, to Cloud-Based Systems

SAP helped Reuters design industry-leading solutions using the SAP HANA® platform to provide the near-instant response to queries that online users demand. Using SAP HANA Enterprise technology that was already in place in the cloud, Reuters was able to shortcut the development process, taking only two days to connect the database with the new servers.

A meeting of the minds in design innovation.

Reuters also used SAP technology to create their revolutionary mobile app, White House Run, which interacts with the SAP HANA database to allow people to see how they’d fare as a presidential candidate. Within just a few months, the app was conceptualized, created, and integrated with the giant database to launch in time for the big campaigning season.

Better Business

A Win for the Media and Consumers

The app has been a huge success. It has been featured on late-night television and covered in blog and news reports. The huge uptick in traffic resulting in the app’s popularity has led to even greater insights for Reuters, helping them quickly identify trends by simply watching the data.

The app and polls are fun and engaging, broadening Reuters’ reach and boosting its popularity.

SAP HANA has helped us identify key trends in the data faster than ever before, so everybody’s realizing we’re a leading source to follow. In this business, there’s nothing better than that. — Ken Ellis, CTO, Reuters News Agency

Better Business: Benefits

Compiling Data for Informed Decisions In-the-Moment

Real-time data is fueling Reuters with the information the company needs to present the information accurately and quickly to keep up with the public’s voracious news appetites. 


The SAP HANA platform‘s in-memory computing power enables Reuters to access and analyze 100 million survey responses for on-demand reporting on topics ranging from politics to entertainment. A daily poll, running continuously through the 2016 election cycle, makes it one of the most comprehensive and accurate sources of data about the American electorate.

Capturing and analyzing data at light speed.

We had a couple million views in just the first two months after the relaunch. The automation we introduced using SAP HANA is helping us identify trends much more quickly than when they had to be spotted manually. — Ken Ellis, CTO, Reuters News Agency

Better Business: Run Simple


Distilling Data for Informed Decisions

Petabytes of information are no good unless you have a system that can make sense of the data. SAP HANA enables Reuters to present the data in easy-to-understand terms, resulting in a population better informed to make decisions that affect the entire world.

The app presents complex data in an intuitive way.

The new polling explorer increased reader engagement from 240K visits for the entire 2012 election cycle to 6.2M in the first four months.

Journey Ahead


Arming and Empowering More Journalists

Putting analytics tools in the hands of the people who need it most.

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