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Help businesses solve their toughest problems – and have fun doing it – with a sales career at SAP.

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Industry and Value Advisory Teams

~700 Value Advisors globally

Our primary mission is to help shape our customers’ transformation journeys to enable them deliver superior experiences to their customers and employees powered by the Intelligent Enterprise. This is done by co-creating compelling customer cases – from building a vision of running the business in new ways, to demonstrating the value of it. By doing so, we contribute to the success of our Global Customer Organization in achieving our quarterly and annual sales targets.

While our integral approach from vision to value enables us to leverage our knowledge of a specific industry or line-of-business, our value mindset, as well as to apply the “art-of-the-possible”. However, we can only be successful in helping our customers shape an inspiring future vision by working in close collaboration with our account team colleagues from sales and presales. Moreover, we ensure that this vision is linked to tangible business outcomes for our customers, such as improving efficiency and profitability or boosting the experience they deliver to their customers.  

What we do

Make Industry Markets and Generate Demand

Raise the awareness of SAP’s industry capabilities, create sales plays, and partner with sales and solution colleagues to develop SAP’s strategic accounts.

Execute Vision-to-Value engagements

Engage collaboratively with selected customers and with our knowledge of the industry, discover business goals and challenges and shape an inspiring customer vision that can be enabled by an SAP-supported roadmap to deliver tangible business outcomes.

Deliver Executive Value Proposals

Co-create a coherent story of how the customer’s goals are best supported by SAP’s unique value proposition to support investment decision in SAP’s solutions.

Validate Value Realisation

For selected customers; assess and document the business (KPI) improvement, the critical success factors, and value enabled by the SAP-based transformation.

Our team

We are driven, motivated, creative thinkers from many different places and diverse backgrounds, united by our objective to help our customers become Intelligent Enterprises and thrive in the digital economy. We help bring SAP’s mission to life: Help the world run better and improve people’s lives.

Alexandra Altholz
Industry and Value Advisory Consumer Products,
United Kingdom

In my role, I am able to strengthen my strategic and analytical skills, work closely with customers to help them innovate and drive value with SAP solutions, and learn every day alongside a team of hardworking professionals. Since joining the team, I have been impressed with the extent to which IVA leadership emphasizes professional development and opens doors for our individual growth.

Following her MBA from NYU Stern School of Business, Alexandra joined SAP through our IMPACT Program in 2017. She now specializes in advising Consumer Products companies.

Nicolas Lan Hing Ting
Industry and Value Advisory Public Sector,

What I like most in my job is to be able to design the right methodology and value proposition to crack what we call in France 'Face Nord' problems. We do have the opportunity as IVAs to be creative and to test new ways of doing things and that’s actually great.

After working for 10 years at Capgemini Consulting, Nicolas joined SAP to help French Public Sector organizations transform.

Bernard Kenny
Head of Industry Value Advisory,

Working with inspiring colleagues to help companies leverage SAP to achieve their strategic objectives gives me fresh energy each day.

With nearly 30 years of management consulting and IT experience, Bernard joined SAP in 2007 to head up Value Engineering in NL & Belux, and he now leads Industry and Value Advisory team across EMEA North.

Jorma Nieminen
Industry and Value Advisory; Cross Industry; Nordics

After joining SAP, I have come to realize how important and strategic ERP investments are to the future of a company. In this role I get to work together with customers, and alongside SAP professionals, to unlock the full business potential that SAP can deliver. It is very exciting.

Jorma joined SAP after working in aviation and management consulting. He now focuses on advising companies in Finland and the Nordic region.

Ready to make your mark at one of the world’s top software companies?

Who are we looking for?

We want people who think big and dream big. People who are dynamic and full of integrity. We want people who are collaborative, creative, and fun. We are looking for individuals who have:

  • A pro-active, flexible and can-do attitude
  • An aptitude for industry-based, consultative selling
  • Executive and sales awareness

What's in it for you?

At SAP, we recognize that different people have different needs, and our benefits extend beyond health care coverage and retirement plans, with a variety of options to help you juggle the demands of your career and life.

  • Flexible working environment
  • Lifelong learning culture
  • Equal opportunity employer

How do we find out we are a good fit for each other?

Manager interview: During this first step, you will meet the hiring manager to discuss about the role and your motivation to join the team
60 – 90 Minutes

Peer interview: One or more of your potential peers will provide some insights intothe role and share what a day in his/her life is like. Be prepared for a passionate discussion about your industry or domain of expertise.
60 – 90 Minutes

HR interview: You will discuss practical details with an HR professional and assessyour adequacy to SAP organization and culture. In addition, you might have to perform some online test depending on your country.
30 – 45 Minutes

Case presentation: The most exciting moment of the process. You will receive documentation to prepare for a situational role play.
60 – 90 Minutes

Regional interview: You will be able to meet the regional head for a strategic discussion about the role and vision regarding the team perspectives.
60 – 90 Minutes

Welcome to SAP: If you received an offer, congrats! Welcome to SAP. Your recruiter will work with you on all the details. Have any questions? Please feel free to ask. Contact us

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Students and graduates

How do we keep our entrepreneurial spirit? We hire millennials and young professionals who think differently and push businesses to do things smarter and more sustainably. Check out our university programs to get a head start. 

Life at SAP

We go to great lengths to ensure you have every opportunity to succeed – in your own way. Flourish in an environment that encourages free expression, collaboration, individuality, and diversity. Learn how we operate, innovate, work, play, and give back – to make sure we’re the right fit for you.


Want to work in your hometown, on the other side of the world, or somewhere in between? SAP has offices on most continents, in more than 78 countries – and we’re continuously expanding our presence in new and exciting places. 

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