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Sky reflection off building windows – scale your B2B e-commerce business

B2B E-Commerce 

Reach more customers, boost revenue, and simplify processes with a modern approach to B2B e-commerce.
View the customer success storyRead the e-book

Simplify, scale, integrate, and grow smoothly with SAP solutions

B2B buying experiences should be simple, even if the products aren’t. Connect
processes, drive revenue, retain customers, and grow with a B2B customer
experience (CX) that’s simple, even for your most complex products.


Experience tested and trusted business agility

Drive results and momentum when markets shift quickly by making experience matter with B2B, B2C, direct-to-consumer, marketplace, or complex industry models.

Drive revenue and future-proof your business

Link demand and supply signals, gain enterprise-wide insights, and power real-time personalisation with a scalable, globally compliant commerce platform. 

Go to market fast and scale with ease

Capitalise on new business opportunities, be where your customers are, and deliver new business models or pivot existing ones with support from SAP.

SAP named a leader 7 years running

Find out why in the 2021 Gartner Magic Quadrant for Digital Commerce.

Read the report

Discover B2B commerce trends and strategies

Fuel your B2B e-commerce with expert guidance

Opportunity awaits B2B enterprises that accelerate your digital capabilities. Get expert insights from Capgemini and SAP to help drive revenue, boost customer and partner relationships, and manage an evolving supply chain landscape.

Discover how our B2B e-commerce customers are succeeding with SAP

Our e-commerce web site not only delivers a better experience for people who are purchasing, but it also works as a supplementary sales tool, thanks to improved visuals, better product information, and a completely holistic approach ... having set out to improve the buying experience, we’re having a positive impact on the selling experience too.

 Kris Cowles, Senior Vice President, Information Technology Read the Topcon customer story

Ready to deliver revenue-generating customer experiences?

Capitalise on opportunities with revenue-generating CX

  • Give customers the right offer with predictive analytics
  • Gain an enterprise-wide view of finance, supply chain, and delivery
  • Know your customers better with actionable data insights

Want to learn more?

Discover digital commerce done right

Optimise your value chain and grow without limits on an e-commerce platform designed to solve tomorrow’s challenges today.

See SAP Customer Experience in action

Learn how to drive more revenue for your business by expanding your customer reach and reducing cost to serve with SAP Customer Experience solutions.

Get e-commerce news you can use

Sign up for our monthly newsletter on the latest developments in our product road map, enablement services, training, and support.

Gartner, Magic Quadrant for Digital Commerce, Jason Daigler, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan, 31 August 2021.

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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