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SAP Customer Identity and Access Management
Secure your business with a trusted identity solution built to safeguard users, protect privacy, and scale for enterprise.
What is SAP Customer Identity and Access Management?
SAP Customer Identity and Access Management (SAP CIAM) is a cloud-native identity solution for managing access, consent, and compliance across users, partners, and digital channels.
Designed for modern scale and complexity, SAP CIAM delivers flexible, enterprise-grade identity tools that enable your business to:
Authenticate users with built-in passwordless login across web and mobile
Centralise consent management with audit-ready, version-controlled tools
Prioritize compliance through features aligned to GDPR, ISO, and CCPA
Handle peak digital traffic with reliable performance at enterprise scale
SAP CIAM is now included with SAP BTP
Explore this comprehensive identity solution with your SAP BTP enterprise agreement.
Key benefits
Secure users and safeguard data
Optimise data protection and bolster security with fraud detection, risk-based access control, and flexible authentication options, such as passwordless login.
Protect customer privacy
Strengthen customer trust and reduce privacy risk with features that manage consent centrally and adhere to global data regulations like GDPR, ISO, and BSI.
Scale with enterprise needs
Drive growth and ease IT workloads with a scalable solution that supports billions of users, spans hybrid and cloud environments, and meets B2C and B2B demands.
Key features
Passwordless authentication
SAP CIAM includes built-in support for passwordless authentication methods such as passkeys, phone login, magic links, and email-based one-time passwords (OTPs). These options reduce reliance on traditional passwords and work across web, mobile, and in-store kiosks to enable secure, seamless access for every user.
Centralised consent management
SAP CIAM provides centralised tools to capture and manage user consent and preferences across regions and channels. Features include audit-ready logging, version control, indirect consent capture, and compliance settings for regulations like GDPR, ISO, and CCPA—all tied to a unified user profile.
Multi-tenant cloud architecture
Designed for high-demand moments, SAP CIAM supports over 3 billion identities and over 1 billion transactions monthly. Its cloud-native, multi-tenant architecture handles surges in logins and registrations—supporting record-breaking traffic for large-scale events like the Olympics, the Super Bowl, and Black Friday.
Pricing
See how customers are succeeding with SAP Customer Identity and Access Management
59% increase in contactable customers
Find out how Ferrara Candy is building relationships with its fans with a modern omnichannel experience.
Centralising customer data
Find out how Grupo Axo enhanced the omnichannel customer experience by becoming more data driven and customer centric.
100 billion activities managed
Discover how leading retailer Carrefour handles segregation of duties across its global operations.
Technical information
SAP provides built-in security features and add-on solutions to help you protect your enterprise. This product is deployed in the cloud and is available as software as a service (SaaS), so you can access your software from any Web browser.
SAP Help Portal
Visit SAP Help Portal to find detailed documentation, guides, and articles to help you implement, configure, and optimise SAP products.
See what analysts are saying about SAP
New customer data approach leads to big payoff
Elevate your customer data strategy with insights from analysts surveyed by Harvard Business Review Analytic Services, in association with SAP.
KuppingerCole names SAP a CIAM leader
Explore an overview of the market for customer identity and access management (CIAM) solutions and discover why SAP is a leader in the space.
Get started
Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.
Services
Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.
Support
Help keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.