Power relevant customer experiences based on first-party data. With SAP Customer Identity and Access Management solutions for B2C, you can build rich, centralised customer profiles and synchronise them with all your digital properties.

Reduce friction at the point of registration and deliver trusted, personalised engagements throughout the customer journey.
Power relevant customer experiences based on first-party data. With SAP Customer Identity and Access Management solutions for B2C, you can build rich, centralised customer profiles and synchronise them with all your digital properties.
Offer hassle-free customer experiences with flexible registration and social authentication screens and flows that are customisable for every business case.
Safeguard every interaction touchpoint with federated standards and options, such as single-sign on, risk-based, multifactor, and password-less authentication.
Personalise experiences by centralising profile data in an indexed, dynamic database and enabling bidirectional flows with other customer engagement solutions.
Take a look at how market leaders are reimagining digital engagement with their customers through the power of a digital identity.
Hear how a customer identity and access management solution can unlock the potential of your customer data and scale your B2C success.
See how Cambridge University offers engaging learning experiences by applying insights based on the data that customers provide.
Explore how SAP Customer Data Cloud delivers advanced customer data management to fuel better marketing, sales, and services.
This product is deployed in the cloud and is available as software as a service (SaaS), so you can access your software from any Web browser.
Follow the setup instructions so you can start running your SAP software quickly and confidently.
Optimise configuration of SAP Customer Identity and Access Management for B2C with our comprehensive configuration guide.
Find out how you can integrate SAP Customer Identity and Access Management for B2C with your existing IT landscape.
Deployed in the cloud, this product is available as software as a service (SaaS) through an annual subscription, based on the number of contacts.
Price upon request
Build rich, centralised profiles for effective identity management.
Benefit from:
Build rich, centralised profiles for effective identity management.
Benefit from:
Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.
Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.
Get the support you need to keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.
Focus on your business and customer relationships, while knowing that your data is safe and reliable. With a proactive, predictive approach, SAP helps ensure compliance and data security in the cloud and within an on-premise data centre.