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SAP Customer Consent

Build customer trust and address regional data privacy law compliance

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Customer account registration page supported by SAP Customer Consent

Customer account registration page supported by SAP Customer Consent

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SAP Customer Consent

Build customer relationships based on transparency and control with the SAP Customer Consent solution. Comply with regional data protection laws such as the European Union’s General Data Protection Regulation (GDPR), manage customer preferences and consent settings from a central source, and put customers in control of their data.

  • Cloud deployment
  • Features to comply with local data protection laws
  • Enterprise-wide consent and preference management
  • Self-services for customer control of profile data
Read the solution brief

Key Benefits

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Capture consent and preferences enterprise-wide

Present clear consent requests for requirements such as terms of service, e-privacy policies, cookies, and consent marketing communication preferences.

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Maintain audit-readiness

Collect, store, and track preference and consent records in a central repository so administrators can access a complete history to address regulatory audits. 

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Run a self-service preference centre

Let customers manage all aspects of their relationship with your brand by giving them control over their profile, preference, consent, and account information.

Key Capabilities

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Customer consent and preference information supported by SAP Customer Consent

Identity access information for a customer account

Consent history information for a customer account

Terms of service and privacy policy consent information for a customer account

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Centralised repository

  • Capture customer consent and preference data in a centralised, searchable data store
  • Access a seven-year consent and preference history to satisfy audits and customer requests
  • Synchronise data across your technology landscape to enforce consent choices across every brand, channel, and region

Version control

  • Ensure automatic triggering of new consent requests when business needs dictate
  • Store time- and date-stamped updates in our audit-ready vault and reflect this information on every customer’s profile

Support for GDPR data access rights

  • Enable customers to exercise the GDPR’s data access rights with self-service preference centres
  • Enforce all changes in real time with downstream applications and services
  • Record transactions in the audit-ready vault to protect your business from regulatory audits

What are analysts saying about innovations in customer data management?

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Aligning marketing with GDPR compliance efforts

Discover how embracing the General Data Protection Regulation (GDPR) can provide opportunities to enhance engagements with business-to-business customers.

Pricing and Packaging

Deployed in the cloud, this product is available as software as a service (SaaS) through a subscription, based on the number of users.

See additional products

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SAP Customer Identity

Turn anonymous online visitors into loyal customers by providing a secure experience based on first-party data with the SAP Customer Identity solution.

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SAP Customer Profile

Build rich customer identity profiles and orchestrate them seamlessly across your applications and services with the SAP Customer Profile solution.

Get maximum value from SAP Customer Consent

Jump-start your SAP solution implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.
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Services

Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.

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Support

Get the support you need to keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.

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Security and Compliance

Focus on your business and customer relationships, while knowing that your data is safe and reliable. With a proactive, predictive approach, SAP helps ensure compliance and data security in the cloud and within an on-premise data centre.

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