How does SAP CPQ empower organisations to simplify selling processes?

SAP CPQ can provide sellers with an intuitive, step-driven process that simplifies the creation of complex customer quotes, while simultaneously protecting deal margins, reducing and eliminating errors and streamlining approval processes with workflow automation. Designed with scalable management in mind, business administrators can leverage tools and guardrails, like customer-specific pricing, minimum margins and dependant relationships, to improve business outcomes and reduce inefficiency. Built-in proposal generation enables users to easily publish and send error-free quotes with consistent, preapproved branding.

How can I leverage SAP CPQ with the SAP Commerce solution?

SAP CPQ can enable you to extend B2B sales journeys with rich commerce experiences, while maintaining control over pricing, advanced configuration and proposal generation with request for quote integration, seamlessly transitioning self-service selections and configurations into B2B opportunity workflows. Additionally, you can leverage SAP CPQ to empower SAP Commerce users with configuration and pricing options directly within their commerce experience.

How does SAP CPQ integrate with other SAP or third-party solutions?

SAP CPQ includes preconfigured integration to SAP Sales Cloud and other SAP solutions, enabling you to reduce the complexity of lead-to-quote processes. SAP CPQ also includes integration with third-party CRM offerings and you can leverage prebuilt connectors to streamline integration with an extensive list of SAP and third-party solutions through SAP Integration Suite. Discover how SAP CPQ can connect with your solution ecosystem in the SAP CPQ Integration Guide.

Can I use my existing variant configuration models with SAP CPQ?

Yes, SAP CPQ has been purposely designed to help you streamline lead-to-quote processes, while maximising the value of existing investments. With SAP CPQ, you can utilise existing variant configuration (VC) models and MTO, BTO and ETO configuration rules.

Does SAP CPQ support multiple product types, such as subscriptions, services and hardware?

Yes, a powerful configuration engine has been designed to support multiple business models, while proving sellers with an intuitive, consistent and simplified experience. Each quote within SAP CPQ can support multiple product types and consumption schedules, empowering you to extend existing business models with minimal disruption to the sales experience.

SAP CPQ

Configuring, pricing and quoting the right solution for your customers quickly and accurately

Quote complex business offerings in minutes

SAP CPQ helps deliver results with an intuitive configuration process across every sales channel.

Provide a richer customer experience

The SAP CPQ solution can empower your sales team and partners to offer complex product configurations, optimised pricing and great-looking proposals. Your sales can be further accelerated by connecting SAP CPQ to your CRM, e-commerce or ERP platform.

Cloud deployment
Performance to configure complex quotes instantly
Connectivity to sell through any channel on any platform
Automated and accelerated quoting with embedded AI

Deliver exceptional sales experiences

Improve sales engagements and build relationships that last with SAP Sales Cloud

Learn more

Key benefits

Increasing sales effectiveness

Help sales reps sell through more channels faster by eliminating order errors, generating proposals instantly and providing customer- and channel-specific pricing.

Enhancing operational efficiency

Establish intelligent, integrated sales processes to generate quotes faster, simplify approvals, cut sales cycles and free staff to focus on sales.

Working smarter

Improve business insights to maximise sales opportunities, increase cross- and up-selling and optimise pricing, while protecting margins.

Pricing

Connect with our CPQ community

Join a global community of SAP experts and customers, sharing their insights.

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See how customers are succeeding with SAP CPQ

Connecting end-to-end software processes

Learn how Honeywell optimised its processes and improved its customer experience by integrating sales and commercialisation processes from end-to-end using SAP revenue management products.

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Technical and security resources

SAP Help Portal

Visit SAP Help Portal to find detailed documentation, guides, and articles to help you implement, configure, and optimise SAP products.

Data security

Learn how SAP helps you protect your data's integrity, availability, and confidentiality.

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Trust

Discover how SAP builds trust through transparency, accountability, and secure cloud operations.

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Compliance

Learn how SAP supports your compliance needs with certifications, attestations, and audit-ready reports.

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What are analysts saying?

SAP named a Leader among configure, price and quote applications

Explore why Gartner® named SAP as a Leader in its 2026 Magic Quadrant™ report for configure, price and quote application suites.

Read the report

Drive value in the digital economy

Hear from Constellation Research on how CPQ can enable you to win in today’s era of new business models and customised offerings.

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Get started

Jump-start your implementation and drive ROI by collaborating with industry experts, consultants and support engineers throughout your journey.

Services

Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.

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Support

Help keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.

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Gartner, Magic Quadrant for Configure, Price and Quote Applications, Luke Tipping, Mark Lewis, 22 January 2026.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.