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Get the CRM and CX insights you need to thrive

Explore our customer experience and CRM knowledge centre for trends, research, and insights from CX experts.
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Experiences that work for your customers

Discover why CX is not just a buzzword but the key to business survival. Go beyond saying you’re providing great experiences ‒ deliver them.

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CX agility: The path to business growth

Explore the value of CX agility and learn the three key steps to building and maintaining an agile CX organisation.

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Growth at the speed of opportunity

Analysts and experts share their insights in this Intelligent CX Webcast series.

Experience the latest CX solutions from SAP

Get ready to meet the moment

Turn a viral social media post into stronger loyalty and higher profits by connecting business processes to the customer experience with SAP Customer Data Platform.

Drive profitable B2B e-commerce outcomes

Discover how to simplify complex B2B processes, boost profits through data-driven intelligence, and achieve business agility at scale on an enterprise-grade platform. 

Build customer loyalty and trust

See how our customer identity and consent management solutions help deliver frictionless engagements across touch points and address data privacy on a global scale. 

Get ready to meet the moment

Turn a viral social media post into stronger loyalty and higher profits by connecting business processes to the customer experience with SAP Customer Data Platform.

Drive profitable B2B e-commerce outcomes

Discover how to simplify complex B2B processes, boost profits through data-driven intelligence, and achieve business agility at scale on an enterprise-grade platform. 

Build customer loyalty and trust

See how our customer identity and consent management solutions help deliver frictionless engagements across touch points and address data privacy on a global scale. 

Learn more about SAP Customer Experience solutions

View the latest articles, research, demos, and videos to understand how our CX solutions can help you address your business needs.

Questions? Get in touch!

* Gartner, Magic Quadrant for Digital Commerce, Jason Daigler, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan, 31 August 2021. 

* Gartner, Magic Quadrant for Sales Force Automation, Adnan Zijadic, Ilona Hansen, Melissa Hilbert, Steve Rietberg, 4 August 2021.

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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