SAP Engagement Cloud, report builder
Flexible reporting with generative AI.
Overview
This feature aims to empower marketers to easily generate individualized reports, reducing reliance on multiple dashboards and data handling. It complements the existing channel reporting already offered in the platform, enhancing flexible reporting capabilities. It also ensures marketers save significant time and manual effort in creating custom reports, while allowing them to continuously improve outcomes and efficiently communicate results within the organization. This feature is available in SAP Engagement Cloud Enterprise Edition and SAP Engagement Cloud Emarsys Edition.
Benefits
- Get flexible, custom reporting options in the platform, beyond existing channel and campaign reports, without the need for BI skills or technical support
- Increase marketer efficiency by querying underlying SAP Emarsys datasets with simple user prompts to return structured reports and visualizations
- Gain transparent insight to AI results and iterate quickly. Marketers receive details about the criteria used to build the report within the UI, enabling them to adjust the selections and re-generate reports to their liking
Business Value
- 67% reduction in time for creating campaign performance reporting
Details
Solution type
AI Feature
Compatibility
Works with
SAP Engagement Cloud
