Skip to Content
SAP research reveals “The Passionates”

SAP research reveals
The Passionates

Meet "The Passionates", a growing number of people who are actively supporting companies that reflect their personal values on environmental and social issues.

Why Businesses Can’t Afford to Ignore the Passionates

In 2020, the SAP Insights research centre launched a groundbreaking research study to advise business leaders of skills and attributes they will need in the emotion-driven experience economy. 

The research identified a group we call “The Passionates,” who act on their core values when making buying decisions, and demand wholesale changes in how business leaders operate, especially if they are to be considered a potential future employer.


We examine the Passionates as well as implications for business leaders in two new reports:

Leading Large: What the Marketplace Wants from Leaders Today

Running a business well is no longer enough.  Customers, employees, and entire communities are demanding that busines leaders take responsibility for society’s well-being. 

The Passionates: Values and Emotions Will Shape the Future of Business

When choosing companies to buy from, work for, or simply respect, Passionates place more emphasis on nontraditional, intrinsic factors. Most important are the authenticity and empathy of a company’s leaders, their positions on global issues, the transparency of their organisations, and whether the company is taking action on the issues they care about.

SAP Insights Global Site

Visit SAP Insights global page for more of the latest thinking on technology innovation for business executives.

The Future of Work

The future of work is defined by two major trends that are changing workplaces, workforces, and the nature of work in the 2020s. 

Moving to an Interconnected, Circular Economy

As the world faces an unprecedented resource crisis, the move to an interconnected, circular economy is key to protecting our planet, its species, and our collective prosperity. 

The HXM Expedition

In today's world, leaders are more than just managers, it is in their responsibility to support, empower and connect the members of their team to lead organisations to success.

Back to top