Sports & Entertainment
Win on the field, on the screen, and on the world stage when you gain a deeper understanding of players, patrons, visitors, fans, and customers.
Create point-of-sale (POS) operations that cater to various retail and entertainment settings with the flexibility, scalability, and rich insights needed to grow the business.
Identifying and recruiting the right talent. Monitoring development and training employees to maximise their performance.
Get ahead of the competition and simplify game-winning decisions with innovative technology that helps you identify, acquire, develop, and maintain the best personnel. Uncover the insights you need to create winning strategies and adjust on the fly – so you can reach championship-level performance.
Boost your revenue using comprehensive, advanced cloud ticketing software. SAP Event Ticketing helps you manage tickets, customers, and event processes quickly and efficiently, while utilising social media and mobile devices to increase ticket sales.
Evolve your business with services and support from SAP – your trusted adviser for digital transformation strategy and execution.
Support critical business processes on your path to innovation and digital transformation with holistic, end-to-end services that reflect over 40 years of knowledge, experience, and innovation.
Close the gap between your digital transformation strategy and execution with innovation discovery, digital strategy, and business transformation services from a trusted adviser that knows SAP software best.
Find out why SAP Sports One earned a special mention for Excellent Communications Design Interactive UX. The solution was developed using the design thinking method with the goal of meeting all requirements and user needs of sports teams.
Working closely with TSG Hoffenheim, SAP has augmented the SAP Sports One solution with the new tactics board app to optimise match preparation.
SAP Sports One provides Rhein-Neckar Löwen with various tools for analysing match data, training information, and player health from a central repository.
The SAP Sports One solution was recently honored with three awards — a record number — at the Red Dot Award: Brands & Communication Design 2019, one of the most prestigious international design awards in the world.
Stay up to date on the latest innovations, trends, and solutions for sports and entertainment through blogs, discussions, and events – and find out how SAP can help your sports and entertainment business run better.
Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.
Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.
Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organisation.
Streamline procurement processes across your organisation, driving compliance and control while cutting costs and risks.
Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.
Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.
Deploy high-velocity, intelligent edge applications using business and technology services.