- Fan and Customer Engagement
- Fan and Customer Analytics
- Fan and Customer Loyalty
- Marketing Planning and Analytics
- Marketing Execution
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Sports & Entertainment
Engage fans with world-class sports and entertainment innovation
Win on the field, on the screen, and on the world stage when you gain a deeper understanding of players, patrons, visitors, fans, and customers. Our software can help you improve player and team performance, run your venue more simply, and maximise revenue by streamlining operations and increasing visibility into customer data and analysis.
Solve your specific sports needs
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Gain a competitive edge by leveraging the digital transformation in sports
Outclass and outmaneuver the competition – on the field and off – by capturing, analysing, and using data in real time to create the “digital athlete.” Transform traditional methods in athlete management, scouting, health, fitness, training, development, game execution, and compliance for an edge no competitor can copy.
Solve your specific entertainment needs
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Transform experiences by digitalizing entertainment park operations
Discover how entertainment parks and integrated resorts can win the innovation game by adapting to disruptive change and connecting their physical and digital operations. Success depends mainly on excellence in three key areas: ubiquitous customer engagement, strategic demand management, and effective operations management.
Foresee a promising future of casinos: digitalize and adapt to disruptive change
Drive digitalization in the casino and entertainment business in this era of unprecedented change by simplifying operations with Big Data and real-time analytics. Consumers are raising the stakes in their expectations for innovative wins in “guest-centric” gaming and entertainment in the highly competitive casino market.
Create live, continuous engagement opportunities in lottery and betting
Profit from potential prosperity in people’s natural urge for gambling and a desire to win. Lucrative lotteries have captured over one third of the market. The IoT is extending the reach to digital apps and devices appealing to many. Keep pace with technology and millennials, who want the best experiences just a click away.
Jump-start your SAP solutions and drive ROI by collaborating with industry experts, consultants, and support engineers to receive guidance, prescriptive best practices, and expertise – no matter where you are on your journey.
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Realise your business goals by simplifying and accelerating your digital transformation
In an era focused on continuous innovation and anticipating customer needs, it can be hard to turn your vision into reality. This is where SAP Digital Business Services can help. We’re part of SAP, so we know SAP software better than anyone else. With over 40 years of experience, we can help you reach your business transformation goals, and everything in between.
Transform your business with unparalleled service support enterprise-wide
SAP Digital Business Services connects business and IT to help you close the gap between your digital transformation strategy and execution. From designing and value discovery to accelerated innovation to productive usage for tangible business results, you can evolve your business by breaking new ground with a trusted adviser that knows SAP software best.
What are leading analysts saying about SAP?
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SAP Sports One wins special mention at German Design Awards
Find out why SAP Sports One earned a special mention for Excellent Communications Design Interactive UX. The solution was developed using the design thinking method with the goal of meeting all requirements and user needs of sports teams.
SAP Sports One wins iF Design Gold Award 2017
See how this all-in-one sports software can change the way soccer is played for leagues of any size. Enable your team to reach its athletic goals with superior analysis tools and implementation functions.
See how customers are succeeding with SAP
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Making spectators part of the show with SAP HANA
See how Cirque du Soleil’s Toruk – The First Flight urges audience members to access the show’s mobile app during the performance.
Revolutionising football with SAP solutions
Learn how the Deutscher Fußball-Bund and SAP are using data and the latest technology to lead the way in digital changes in football.
Better customer experiences with SAP Data Services
Discover how Madison Square Garden uses real-time data to provide the ultimate fan experience for more than 300 events each year.
Get the latest news and trends from experts
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Stephan Sieger
SAP
Improve sports performance by acting on data in real time
Collect data on athletes and analyse it effectively in the moment to gain a competitive edge on the field, court, or track.
Mark Lehew
Global IBS Head, Sports & Entertainment Industry
SAP
SAP
Six challenges to the sports digital revolution
Let go of gut feelings in favor of real-time player performance data. See how the sports world has gone digital, and what obstacles are left to conquer.
Bastian Finkel
SAP
Customers share best practices for SAP Marketing Cloud
Marquee sports brands joined SAP in March to discuss the topic of fan engagement and how they’re using SAP Marketing Cloud to achieve their goals – today and in the future.
Communities and Events
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Meet the sports and entertainment team at an event near you
Join us at several events, such as G2E in Las Vegas, the European Attractions Show in Berlin, at Leaders Conferences and more. Contact the team for more information!
Join the SAP Community
Stay up to date on the latest innovations, trends, and solutions for sports and entertainment through blogs, discussions, and events – and find out how SAP can help your sports and entertainment business run better.
Manage your sports and entertainment business enterprise-wide
From human resources to finance and analytics, we have the right solutions to run your sports and entertainment business better, faster, and simpler enterprise-wide. Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business and enable continuous growth.