NBA: Scoring big with better business operations and global fan engagement
Explore the NBA’s journey with SAP
The NBA is truly an international league. Games are seen in more than 200 countries and viewed in around 50 languages. And the ever-growing fan base has been expanding by the millions. Using cloud technologies and solutions from SAP helps the NBA take the sport of basketball to the next level.
countries enjoy NBA broadcasts.
social media followers.
annual page views of NBA stats.
Our mission is to inspire and connect people everywhere though the power of basketball. We believe in basketball’s ability to change people’s lives.
Growing the game of basketball around the world
Basketball is one of the world’s most popular sports. And as a global business, the National Basketball Association (NBA) is constantly upping its game to always deliver the best the sport has to offer.
This has meant improving visibility and control of its financial operations while finding new ways to improve the fan experience for the millions of people who follow the game.
At the same time, the NBA wanted to build a workforce and culture that reflects the best of basketball. “It’s very important that we as an organisation represent the diversity of our fans, our players, and the communities we serve,” says Benjamin Spitzer, Head of HR Technology, NBA. “It’s really an essential part of moving basketball forward.”
Fielding the right solutions to help ensure success
Success both on the court and in the NBA business offices depends on having a good game plan. And the NBA’s strategy includes using the latest technology from SAP.
The RISE with SAP solution gives the NBA the scalability and flexibility it needs to take global financial operations to the next level.
Keeping basketball fans connected to their favourite sport is critical – especially in this digital age. The NBA built a stat site based on SAP HANA Cloud that gives fans unlimited access to the league’s entire statistical database. “Our NBA stats site engages our fans and brings them closer to the game,” notes Charlie Rohlf, AVP, Stats Technology Product Development, NBA.
Since the NBA is all about people, the NBA also chose SAP SuccessFactors solutions to help support a diverse workforce and create equality across the organisation.
The NBA is building on its foundation for innovation and business success by migrating its SAP solutions and other IT resources to Microsoft Azure.
Fulfilling a sport’s mission with business technology
Today, the NBA’s financial operations are tightly integrated. Business staff benefits from real-time reporting and real-time cash analysis. They can make faster and better-informed financial decisions. And greater automation saves the entire business valuable time.
The NBA stat site is a powerful engagement tool that provides NBA fans with real-time comprehensive data and access to statistics on a 24x7 basis. Last season, the NBA stats site had more than 15 million unique users and 65 million page views.
SAP SuccessFactors solutions are helping the NBA eliminate bias across the organisation’s people lifecycle – providing fair and equitable recruitment and hiring practices. “We also have the ability to better identify the training, skills, and development opportunities that our workforce needs to be successful,” says Spitzer.
SAP helps the NBA run better
Key business outcomes and benefits
Featured solutions and services
About the NBA
The NBA is a global sports organisation that includes the men's professional basketball league as well as the Women’s NBA (WNBA), G League, NBA Africa, and NBA 2K.
Microsoft enables digital transformation with intelligent software, electronics, computers, and services. Its mission is to empower every person and every organisation on the planet to achieve more. The NBA chose RISE with SAP on Microsoft Azure to facilitate its business transformation while driving innovation for its fans.
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