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SAP Sapphire & ASUG Accelerate Orlando

Watch sessions from Orlando on demand and hear from SAP customers and experts on how you can transform your business.

Welcome to SAP Sapphire & ASUG Accelerate Orlando

Make new connections, get expert insights, and experience the latest innovations from SAP firsthand by joining our community of customers, partners, and solution experts in Orlando. This experience allows you to network, celebrate, and participate in interactive sessions as you learn how to take your business to the next level.


SAP Sapphire News Guide

Learn about our cloud and product innovations for intelligent enterprises.

Agenda at a Glance

Tuesday, May 10

  • 8:00 a.m. Show Floor Opens, Breakfast
  • 9:15 a.m. Keynote: Realize the Power of Becoming an Intelligent, Sustainable Enterprise
  • 10:30 a.m. Keynote: Discover What’s Next in Tech Innovation
  • 11:00 a.m. Meet the Experts, Customer Best Practices, and Peer Networking
  • 12:00 p.m. Lunch
  • 1:00 p.m. Meet the Experts, Customer Best Practices, and Peer Networking
  • 4:00 p.m. Happy Hour

Christian Klein, SAP Chief Executive Officer


Julia White, SAP Chief Marketing and Solutions Officer


Juergen Mueller, SAP Chief Technology Officer

Joined by SAP Customers:

Arthur Hu, SVP & CIO, Lenovo and CTO, Solutions and Services Group, Lenovo

Stefani Pellinen-Chavez, Chief Operations Officer, Ivaldi

Wednesday, May 11

  • 8:00 a.m. Show Floor Opens, Breakfast
  • 9:30 a.m. Keynote: Embrace Bold Leadership for Lasting Change
  • 10:30 a.m. Networking Break
  • 11:00 a.m. Meet the Experts, Customer Best Practices, and Peer Networking
  • 12:00 p.m. Lunch
  • 1:00 p.m. Meet the Experts, Customer Best Practices, and Peer Networking
  • 4:00 p.m. Show Floor Closes
  • 7:30 p.m. Celebration Night

Scott Russell, Head of SAP Customer Success


Geoff Scott, Chief Executive Officer ASUG

Joined by SAP Customers:

Melissa Goldman, VP, Corporate Engineering, Google

Art Sebastian, VP of Digital Experiences, Casey's

Thursday, May 11

  • 8:00 a.m. Show Floor Opens, Breakfast
  • 9:30 a.m. Celebrity Keynote: Inspiring Sustainability
  • 10:30 a.m. Networking Break
  • 11:00 a.m. Meet the Experts, Customer Best Practices, and Peer Networking
  • 12:00 p.m. Lunch
  • 1:00 p.m. Customer Workshops and Meetings
  • 2:00 p.m. Show Floor Closes

Kate Hudson, Golden Globe Award winner, Academy Award-nominated actress, producer, entrepreneur, New York Times bestselling author


Dax Shepard, Actor, Writer, and Director, Host of the Armchair Expert podcast

Joined by SAP Customer:

Andreas Hubert, CIO, adidas AG

Solution centers designed for your business needs

Our solution centers offer you the opportunity to engage with your peers, SAP partners, and SAP experts at SAP Sapphire. Select from sessions across eight solution, industry, and service areas.

Cloud ERP

By moving to cloud ERP, you can avoid disruption, gain efficiencies to fund innovation, and transform mission-critical systems without business risk. The RISE with SAP offering is your key to driving business innovation and success. It includes cloud ERP for your business needs, industry next practices and extensibility, analytics and business process intelligence, and outcome-driven services from SAP and our partners.

Join us in the Cloud ERP solution center to learn how RISE with SAP can enable your company to become an intelligent, sustainable enterprise in the cloud:

  • Discover cloud ERP for every business need
  • Start business innovation with finance
  • Expand business innovation in your industry
  • Optimize business processes with continuous insights
  • Benefit from a guided journey to the cloud

Business Technology Platform

Whether you’re trying to enrich user interactions with AI and automation, build enterprise-ready apps with no-code tools, use data from SAP applications instantly, or customize business processes, SAP Business Technology Platform (SAP BTP) has you covered. That's because SAP BTP brings together application development, data and analytics, integration, and AI capabilities in one, unified environment.

Join us in the Business Technology Platform solution center to learn how our solutions and platforms can help you solve challenges and simplify business transformation:

  • Accelerate innovation with a platform optimized for SAP applications
  • Build faster with no-code to code-first application development tools
  • Jump-start projects with prebuilt industry content and real-time data and analytics
  • Integrate systems across the cloud and existing IT landscapes
  • Enrich user interactions with embedded artificial intelligence and process automation
  • Use RISE with SAP to accelerate your SAP S/4HANA implementation

Supply Chain Management

By digitalizing your comprehensive supply chain and operations processes with SAP Digital Supply Chain solutions, you can simplify how products are designed, planned, manufactured, delivered, and serviced. This helps mitigate the impact of supply chain disruption, enabling your organization to become more agile, productive, connected, and sustainable.

Join us in the Supply Chain Management solution center to learn how you can achieve the confidence and speed it takes to grow:

  • Defend against disruption, complexity, and high costs with a resilient supply chain
  • Integrate business solutions and improve sustainable practices from design to operate
  • Gain best practices for digital transformation with Industry 4.0
  • Discover SAP solutions for service management
  • Enable a resilient, sustainable supply chain through RISE with SAP

Human Experience Management

Work has never been harder because it's never changed faster. While this is a turbulent business landscape, it’s also ripe with opportunities to change how you work and take care of your workers. SAP SuccessFactors solutions allow you to put those changes to work for you.

Join us in the Human Experience Management solution center to find out how you can build a sustainable workforce and a profitable business:

  • Bridge HR across the enterprise to maximize business outcomes
  • Make a successful move from on premise to the cloud
  • Build a future-ready workforce to help ensure business resilience
  • Deliver experiences that set up every employee for success
  • Explore thought leadership and top industry trends

Customer Experience

We’re innovating to help you understand customers better and drive profitable growth through faster delivery, broader product assortments, more-flexible returns, and sustainable practices with SAP Customer Experience solutions. Our CX software is designed to help you capitalize on emerging revenue opportunities; identify, convert, and retain the right customers; and scale and strengthen your business.

Join us in the Customer Experience solution center to explore the outcomes and advantages that come with revenue-generating CX:

  • Build stronger customer relationships with a shared 360-degree view of customers
  • Deliver seamless commerce experiences with built-in AI and supply chain integration
  • Enable omnichannel personalization and loyalty that increase customer lifetime value
  • Provide mobile-first sales intelligence for faster closes and more profitable deals
  • Use insights for faster inquiry resolutions and service-led experiences

Spend Management and Business Network

We're redefining “spend management” and challenging you to make a fundamental shift in the way you move your business forward. Instead of just focusing on the processes that happen within your organization, your goal is to extend collaboration beyond your four walls. By applying our industry and business process expertise to the entire value chain, we can create a network of intelligent enterprises that includes your organization.

Join us in the Spend Management and Business Network solution center to explore how you can connect deeper with trading partners and bring new ideas to market:

  • Help ensure every spend decision fuels your business strategy
  • Bring speed, scale, and savings to procurement
  • Use SAP Business Network to infuse speed and agility into your supply chain
  • Transform how you source, engage, and manage external workers
  • Use AI and machine learning to confidently manage employee spend

Industries, plus Services and Support Lounges


Our digital technologies can help you transform your industry and address your three biggest challenges: transforming business in the cloud, building resilient supply chains, and creating a sustainable enterprise.

  • Platform technology provides the foundation for application integration, extension to a robust ecosystem of solutions, and data and AI.
  • Industry-specific business applications work together across our front-end and back-end systems.
  • Services and technologies come together to support the industry-specific business processes you need to run as an intelligent, sustainable enterprise.

Visit our Industries Lounge to find out how we can support you on your transformation journey with RISE with SAP and help you create a sustainable business.

Cloud Success Services and Support

Our offerings are built for the cloud and designed to help you deliver the business results that accelerate success for your company.

  • Consistent and proactive support, enablement, training, content, innovation, and insight can help you realize value fast from your mission-critical solutions.
  • Longer-term engagements can provide more individualized and high-touch services, based on your specific needs.
  • Focused packages can accelerate your launch or address specific business challenges across your organization. 
  • All services provide the insight you need to be successful in the cloud, take full advantage of our expertise and ecosystem, and keep improving – at your own pace.

Join us in the Cloud Success Services and Support Lounge to learn how success experiences, extensions, and services from SAP provide the guidance you need to succeed from day one and for the long term.

Diamond Sponsors

We have one of the largest and most active global partner programs designed to help you achieve the next level of success. Many of the biggest names will be here, along with innovative niche companies.

The event is available to all interested adults 21 years of age and older. SAP reserves the right to cancel an attendee's registration or request that an attendee leave the event if that individual is engaged in competitive, harmful, or disruptive behavior. If an attendee is notified that his or her registration has been canceled, it is the attendee’s responsibility to make the necessary changes to hotel and travel arrangements.

You must be 21 years of age or older to register for the conference.

The conference takes place at the Orange County Convention Center, North/South Building, in Orlando, Florida.

The event dates are Tuesday, May 10, 2022, through Thursday, May 12, 2022.

Tuesday, May 10: 8:00 a.m. – 5:00 p.m.
Wednesday, May 11: 8:00 a.m. – 4:00 p.m.
Thursday, May 12: 8:00 a.m. – 2:00 p.m.

The cost of registration for the conference is as follows:
Public sector rate: US$2,050 per person
ASUG member rate: US$2,600 per person
All other attendees: US$2,800 per person

When you register for the event, the ASUG member discount will automatically be applied for current ASUG members. To receive the discount, your company name on your registration profile must exactly match your ASUG member company name. If you have questions about your membership status or would like to verify how your company name is listed, contact

No, there are no show floor-only passes available.

No, there are no one-day passes available for attendees.

No, the conference does not offer student discounts.

No, there are no discounts offered to international attendees.

Yes, SAP Sapphire & ASUG Accelerate Orlando will honor a government rate to bona fide employees of a U.S. or Canada federal, state, or local government entity, including public higher education institutes. Within the registration process, you will be able to select the checkbox that states you wish to participate at the public sector rate. All attendees registering under the government rate will be required to show their employee-issued government ID or other proof of employment upon check-in.

No, attendees are not able to bring guests to the event.

If you have received a formal invitation from SAP to attend the event, your invitation will include a link to "Accept" the invitation, which will formally bring you into the registration process. Alternatively, you can also just click on the "Register Now" button at the top of this page.

If you don't remember your login information, please check your confirmation e-mail, which contains details on how you can retrieve your login information.

If you need to reset your password, please check on your confirmation e-mail, which contains details on how you can reset your password.

You can obtain your confirmation e-mail by accessing your registration using the Access My Registration function. Once you have accessed your registration, you will be able to e-mail yourself a copy of your confirmation e-mail.

Registration for the conference includes access to all business presentations, show floor experiences, session offerings, product demonstrations, food and beverages provided on the show floor, and evening events in the event agenda.

We accept payment by credit card only. Purchase orders are not accepted as a form of payment. We are unable to make exceptions. If you have any questions concerning this information, please send an e-mail to

You can obtain a registration receipt by accessing your registration using the Access My Registration function. You will need your confirmation number or the e-mail address you used to register, along with the password you created in the registration process. Once in your registration, you can e-mail yourself a copy of your registration receipt.

Substitutions are permitted for full-conference paid attendees only, and with someone from the same company. There is no service fee for name change substitutions if the payment information stays the same. A US$150 service fee will apply to any substitutions requiring payment changes. To initiate a substitution, access your registration using the Access My Registration function and click on the “Substitute Registration” link. Substitutions will not automatically update your hotel reservation. Please contact your hotel directly for changes.

Notification of registration cancellation must be made by e-mail to, referencing the registration confirmation number. Regrettably, cancellation requests cannot be taken over the phone or other media. Cancellation fees apply. See the cancellation and refund policy for fee structure. Please note that cancelling a conference registration will not cancel a hotel reservation.

A US$350 service fee applies to all registration cancellations received on or before Friday, April 8, 2022. Registration cancellations must be submitted by e-mail to, referencing the registration confirmation number. Regrettably, cancellation requests cannot be taken over the phone or other media, and no refunds will be given on cancellations received on or after April 9, 2022.

No, there will not be any ASUG pre-conference seminars offered at SAP Sapphire & ASUG Accelerate Orlando.

Food and beverages will be provided at the conference. All-day food and beverages will be served on the show floor and will be available at all times to meet your needs and schedule.

During the online registration process, you will be able to indicate whether you have any special dietary requirements or food allergy conditions so that we may accommodate your needs. Regrettably, on-site requests for restricted dietary meals cannot be accommodated.

Discounted rates at SAP-designated hotels are for registered attendees only. You will have the opportunity to book your hotel immediately after completing your online registration. Once you have completed your conference registration online, select the “Book/Modify My Hotel” button, which brings you to the online reservation system for conference housing. If you have already registered but didn’t secure your hotel, use the Access My Registration function and select the “Book/Modify My Hotel" button in the bottom right corner.

No, the registration fee includes access to the conference but does not include hotel accommodations.

SAP has negotiated special discounted hotel room rates at a variety of Orlando properties. To make a hotel reservation in the conference hotel block, you must be a registered attendee. After completing the online registration, attendees will have the opportunity to book housing.

Conference hotel blocks fill up quickly, so we strongly encourage you to reserve your hotel room early to get the best opportunity to book at the conference hotels. Discounted hotel rates, based on hotel availability, are available until Monday, April 18, 2022, or until the official conference hotel blocks are filled. A deposit of one night’s room and tax is required to guarantee your reservation. The deposit may be reflected on your credit card statement as early as Tuesday, April 19, 2022. A credit card must be presented at hotel check-in as the final method of payment.

All conference hotels are relatively close to the convention center; varying from across the street to eight miles away.

There are several hotel blocks for this event. We do our best to make the most options available to all attendees. It's possible that capacity at your colleague’s hotel had been reached, so you were not able to book there. It's also possible that your colleague was directed to a specific hotel block based on his or her role at the event.

Conference registration and hotel reservations are managed independently. Changes or cancellations to an existing hotel reservation can be made online. Use the Access My Registration function and select "Book/Modify My Hotel” in the bottom right corner. You will need the guest’s last name and Passkey Acknowledgment Number to log in; this information can be found in your hotel acknowledgment e-mail. An automatic response will be sent to the e-mail address on file. Please keep this e-mail for your records. After April 23, 2022, contact your hotel directly for changes or cancellations. Any changes to an existing hotel reservation are subject to availability. All hotel cancellations made within three business days of arrival will result in a cancellation fee of one night's room and tax charged to the credit card on file. Failure to check in to the hotel on the scheduled arrival date will result in forfeiture of the one night's room and tax deposit and the remaining nights of the reservation will be cancelled. SAP will not be responsible for cancellation or no-show charges. For additional assistance, contact housing for SAP Sapphire & ASUG Accelerate Orlando at

You can request to have this information e-mailed to you by contacting housing at

The nearest airport is Orlando International Airport (MCO), 1 Airport Boulevard, Orlando. The airport is approximately 12 miles from the Orange County Convention Center.

The airport is approximately 12 miles from the Orange County Convention Center. Depending on traffic, this trip can take between 20 and 40 minutes.

Conference registration for the event is on the south side of the building, so using the South Parking area at the OCCC is recommended. Parking at the OCCC is first-come first-served, including disabled parking. The parking fee is US $20 per car.

Yes, complimentary shuttle service will be available May 10–12 between the OCCC and official conference hotels, including the Hyatt Regency Orlando and Rosen Centre.

Yes, complimentary shuttle service will be available to and from the official conference hotels to Celebration Night beginning at 7:00 p.m.

Yes, any private car services can be ordered here.

All parking at the Orange County Convention Center is available on a first-come, first-served basis, including parking for the disabled. For a preview of parking locations at the OCCC and other parking information, click here. Conference registration is located on the south side of the building, so it's highly recommended that you park in one of the south parking areas. Contact your hotel for questions about accessibility in its parking lot or garage.

Several unaffiliated hotel and travel groups have been soliciting both current and former exhibitors. Unofficial companies may be offering discounted or wholesale hotel pricing. SAP cannot verify the authenticity of such companies or their representations and will not be able to provide a resolution to issues related to reservations made through these agencies.

Registration is located on the South Concourse of The Orange County Convention Center only.


  • Monday, May 9: 4:00 p.m. – 7:00 p.m.
  • Tuesday, May 10: 7:00 a.m. – 6:00 p.m.
  • Wednesday, May 11: 7:00 a.m. – 5:00 p.m.
  • Thursday, May 12: 7:00 a.m. – 2:00 p.m.

You will receive your badge upon check-in at the South Concourse of the Orange County Convention Center after providing ID.

Yes, wireless access will be available at the Orange County Convention Center. The SSID and password will be provided on the back of your conference badge.

No, children are not permitted at the conference. You must be 21 or over to attend.

Details regarding attire will be provided through your registrant communication prior to the event.

No, you must have a badge to enter all official areas of SAP Sapphire & ASUG Accelerate Orlando.

Yes – you can find more information on scooter rentals here. ScootAround is set up in the South Concourse by the door to the Hyatt.

Prayer room is located in S230H, South Concourse, Level 2.

Mother’s room is located in S211, South Concourse, Level 2.

Yes, there will be a conference mobile app provided for attendees at the conference. Details will be provided in future registrant communications.

COVID-19 Guidance: SAP recommends that all conference attendees obtain a negative COVID-19 test taken within 72 hours prior to arriving at the conference. Any attendee that receives a positive COVID-19 test result or any illness symptoms within 72 hours prior to or during the conference is requested to refrain from attending the conference. Attendees may choose, but are not required, to wear face masks, based on the individual attendee’s comfort level.


SAP will continue to monitor developments and reserves the right to revise this guidance at any time at its sole discretion, without liability, based on then-applicable circumstances, including, but not limited to, any updated guidance from the Centers for Disease Control (CDC) and federal, state, or local governments.

Contact us

Registration and general questions

E-mail us at

Payment questions

E-mail us at

Housing questions

E-mail us at or call:

  • U.S. phone: 866-557-0939
  • International phone: 980-201-8774


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