The Hidden Crisis: Mastering Asset Data to Solve the Ageing Infrastructure Challenge
Join this session to learn why ageing infrastructure and reactive maintenance are accelerating into a classic hockey-stick cost curve for oil and gas industry, and how trusted master data is the only realistic path to predictive excellence. Digital tools generate data, but most O&G operators lack the foundational master data integrity required to turn that data into reliable decisions. Master Data Management is not a “data-cleaning exercise”, it is a structural capability that enables oil & gas operators to control the lifecycle, quality, and reliability of asset, equipment, material, and vendor data across all systems. When done properly, it directly addresses both the ageing infrastructure challenge and the industry’s deeply reactive maintenance culture.
Digital investments alone will not close the reliability gap. A foundational shift to high-quality master data, governed, enriched, standardized, and connected across all systems, is what allows O&G companies to control the cost curve, extend asset life, and move decisively toward predictive maintenance excellence.
February 25, 2026
Online - Live
Event details