From Foundation to Future: Master Data Management as the Fuel for Gen AI

In this interactive webinar, join us as we journey through the evolution of Master Data Management (MDM) – from its foundational role in process improvement to its impact on analytical and AI outcomes.

We'll begin with an introduction to The Hackett Group and its latest MDM study and findings to set the stage for our discussion. We will explore the traditional applications of MDM, focusing on business process improvement with line-of-business-specific examples.  Then, we will dive into more contemporary MDM use cases to understand how clean master data drives effective analytics, AI, and ultimately decision-making.  We will wrap up with a summary of the capabilities of SAP Master Data Governance for operational excellence and accurate analytics and AI as well as discuss how AI within MDM is driving new value.

Join Bryan DeGraw, Market Intelligence Analyst and the author of The Hacket Group's MDM Matrix Study and Andreas Seifried from SAP MDM Product Management, as they explore how MDM has evolved and its critical role in empowering next-generation AI technologies.