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SAP Customer Experience and CRM knowledge centre

What does the future of CRM look like? Explore the latest trends, research, and insights from customer experience experts.
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Sell smarter and fuel your competitive edge

Launch engaging, AI-optimised omnichannel storefronts in weeks, with no coding required, with the SaaS e-commerce capabilities of the SAP Upscale Commerce solution.

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Personalise the direct-to-consumer experience

Find out how you can deliver personalised, real-time direct-to-consumer engagements at scale with the SAP Emarsys Customer Engagement solution.

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Explore a library of SAP Customer Experience resources

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*Gartner, Magic Quadrant for Digital Commerce, Jason Daigler, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan, 31 August 2021. 

**Gartner, Magic Quadrant for Personalisation Engines, Jason McNellis, Claire Tassin, Jennifer Polk, 19 July 2021.

***Gartner, Magic Quadrant for Sales Force Automation, Adnan Zijadic, Ilona Hansen, Melissa Hilbert, Steve Rietberg, 4 August 2021.

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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