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The Economist Intelligence Unit: The Influential Shopper

Find out how the rapid shift toward online shopping in 2020 presents a unique opportunity for brands to engage e-commerce customers in ways they never could before.

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Pandemic spending trends and analysis

Gain insights from new research on the tectonic shift to online shopping and buying during the pandemic from The Economist and SAP Customer Experience.

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Explore a library of SAP Customer Experience resources

Discover our latest articles, research, and video assets.

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