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The Economist Intelligence Unit: The Influential Shopper

Understand how the rapid shift toward online shopping in 2020 presents a unique opportunity for brands to engage e-commerce customers in new, innovative ways.

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IDC MarketScape: Retail Commerce Vendor Assessment

Discover why SAP is rated as a Leader among key enterprise software providers in the 2020 IDC MarketScape for Worldwide Retail Commerce Platforms.

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Understand our SAP Customer Experience solutions

Explore the latest trends and analysis spanning our portfolio of customer experience solutions.

Exceed customer expectations with a next-gen CDP solution

Learn how customer data platforms (CDPs) can activate exceptional cross-channel customer experiences in this report from 451 Research, part of S&P Global Market Intelligence.

Realise business benefits and cost savings

See how a composite organisation achieved a 269% ROI over three years with e-commerce and customer data solutions from SAP in this Forrester Consulting report.

Align sales and service to deliver customer value

Get insight into how breaking down silos improves customer experiences and fuels business growth in this IDC Technology Spotlight. 

Discover the latest customer experience innovations

Improve customer engagement across channels

Deliver trusted and hyper-personalised customer engagements every time using SAP Customer Data Platform.

Build lasting relationships with your customers

Improve customer service resolution times, increase service efficiency, and reduce operational costs with the SAP Service Cloud solution.

Explore a library of SAP Customer Experience resources

Discover our latest articles, research, and video assets.

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