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SAP Customer Identity and Access Management for B2B

Build trusted customer and partner relationships across all channels, while speeding time to value.

Customer Identity and Access Management for B2B: Maximise your value network

Accelerate time to market, simplify end-to-end identity lifecycle management, and protect against business risks, while addressing privacy and compliance requirements.


Ensure trusted relationships with customers and partners to add value to your bottom line. With SAP Customer Identity and Access Management solutions for B2B, you can manage the lifecycle of customer identities and help grow your business.
  • Cloud deployment
  • Seamless organisation and user onboarding
  • Business policy-based access management
  • Security and privacy protection

Elevate your customer data strategy

Learn the keys to building a customer data foundation from HBR.

Key Benefits

Accelerate business growth

Beat the competition by speeding time to market for new products and services through seamless, efficient onboarding of new customers and partners.

Reduce operational costs

Minimise overhead, development, and IT maintenance cycles by simplifying access management with delegated administration and end-user self-services.

Protect against business risks

Secure information access with dynamic controls, while meeting data privacy requirements and maintaining audit-readiness, with consent and preference management.

Key Features

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Seamless user journey experiences

  • Engage early prospects through progressive profiling
  • Onboard partners and customers quickly with delegated administration and self-services for consent, preferences, and personal data
  • Enable single sign-on across multiple digital properties

Business policy-based access management

  • Streamline access with business policy-based access control
  • Provide coarse-grained and fine-grained access to applications, platforms, products, and data
  • Facilitate real-time exchanges of user profile data through configurable integrations

Security and privacy protection

  • Create an audit trail with an audit-ready consent repository and a complete history for regulatory audits
  • Defend against data breach risks with dynamic access control
  • Capture consent and preferences by giving end users control over their profile, preference, consent, and personal data

What are analysts saying about SAP CIAM for B2B?

Futurum Research recommends SAP CIAM for B2B

Find out how SAP CIAM can help you optimise your B2B relationships by speeding digital transformation and reducing your partner ecosystem sprawl.

Technical Information

This product is deployed in the cloud and is available as software as a service (SaaS), so you can access your software from any Web browser.

Access comprehensive product documentation

Browse our comprehensive library of online documentation, such as manuals and technical specifications.

Visit SAP Trust Center

Find the information you need on cloud performance, security, privacy, and compliance.

Get Started

Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.

SAP Customer Experience Services

Deliver hyper-personalised customer experiences by strategically adopting the capabilities of your SAP Customer Data Cloud and SAP Customer Data Platform solutions with expert guidance from SAP Customer Experience services.

Enablement Service for SAP Customer Data Platform

Get knowledge transfer on key product capabilities and implementation topics, including use case prioritization, high level architecture, and roadmap recommendations for integrating SAP Customer Data Platform into the system landscape.

SAP Support Portal

Help keep your SAP solutions running at peak performance with IT experts and support services, including onboarding resources, long-term plans, embedded teams, remote technology support, and innovation strategies.

Community and events

Explore various enablement activities, network with other SAP customers in your region, and join webcasts to hear from our experts on technical and business topics, road maps, new releases, and more. 

Explore the product road map

SAP Customer Identity and Access Management for B2B road map

View our road map to explore your current options as well as planned innovations and future features and functions.

Questions? Get in touch!

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