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Customer profile timeline in SAP Customer Data Platform

SAP Customer Data Platform

Enterprise-wide customer insights help you elevate customer engagement to increase conversion and strengthen retention.
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What is SAP Customer Data Platform?

From individual consumers to multiple business accounts, customers demand relevant, personalised engagements. With SAP Customer Data Platform, you can surface insights in real time across the enterprise to deliver winning engagements, boost revenue, and drive growth.

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Bridge front-end data and back-end data to better understand customers and deliver trusted, personalised engagements at any step of the journey.

  • Visualise customer profiles, their connected relationships, and their associated accounts
  • Benefit from a native connection with ERP for supply chain optimisation and product innovation 
  • Feed real-time data to upstream and downstream systems with API connectors
  • Show respect for customer data privacy by maintaining the purpose of customer data during every engagement
  • Access real-time customer insights that enhance audience segmentation, uncover trends, and fuel personalised experiences

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Enlarge

Bridge front-end data and back-end data to better understand customers and deliver trusted, personalised engagements at any step of the journey.

  • Visualise customer profiles, their connected relationships, and their associated accounts
  • Benefit from a native connection with ERP for supply chain optimisation and product innovation 
  • Feed real-time data to upstream and downstream systems with API connectors
  • Show respect for customer data privacy by maintaining the purpose of customer data during every engagement
  • Access real-time customer insights that enhance audience segmentation, uncover trends, and fuel personalised experiences

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SAP Customer Experience LIVE

View the visionary keynote and customer sessions from SAP CX LIVE: Exec Connect.

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See how customers are succeeding with SAP

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Creating personalised finance solutions in real time

See how TEND strengthens customer retention by delivering personalised experiences in real time to millions of users, each with unique financial situations.

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Demo of SAP Customer Data Platform

Experience how you can deliver more trusted, personalised customer engagements.

Get started

Build a business case

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KuppingerCole: SAP offers a leading CDP solution

Take a look at KuppingerCole’s findings on how a customer data platform (CDP) from SAP delivers value across the enterprise.

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Customer data strategy leads to big payoffs

Start elevating your customer data strategy with insights from industry analysts surveyed by Harvard Business Review Analytic Services, in association with SAP.

Questions? Get in touch!

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