AI for commerce
Personalise customer experiences and drive productivity with AI

Improve customer engagement, optimise operations, and drive sales with AI features in SAP Commerce Cloud
AI features in SAP Commerce Cloud include personalised recommendations, improved search and discovery, enhanced product content creation, and intelligent customer service through AI agents.
Enrich your product catalogue with AI
Create agentic AI led experiences
Enhance product discovery
Smart product assistance
Answer product-related queries using natural language and retrieval-augmented generation.
Product information search
Empower customers to efficiently locate warranties, product manuals, spec sheets, product reviews, and more.
Conversational product pages
Guide customers to the right solution for their needs with simple, conversational interactions.
Intuitive product comparisons
Help customers find and compare products to make informed decisions.
Intelligent selling services
Use machine learning to drive product discovery, engagement, and brand loyalty in real time.
Up-selling and cross-selling
Use customer queries to capitalise on up-sell and cross-sell opportunities.
Product image designer
Inspire buyers with compelling product imagery using AI tools for creation and editing.
Image creation
Boost engagement with eye-catching, on-brand visuals tailored for commerce catalogues.
Image customisation
Create captivating new images using customisable AI-powered generation.
Brand compliance
Transform product backgrounds to align with your brand aesthetics.
Product spotlighting
Remove backgrounds or place products on solid colour backdrops with minimal effort.
Streamlined catalogue operations and product discovery
Use AI tools and capabilities to manage your product catalogue in a way that saves time and expands reach.
Product descriptions
Simplify product management with AI-generated descriptions and attributes.
Auto-generated product attribute sets
Use image recognition and product context to automatically generate product attribute sets.
Translation
Streamline product content translations with one click for multi-region commerce operations.
Shopping assistant
Turn conversations into sales with conversational AI agents that can be integrated into any storefront using our flexible APIs.
Customer question processing
Answer product questions, make recommendations, and help customers find exactly what they need.
Natural language queries
Respond to natural language queries about products, pricing, availability, and compatibility.
Integration
Connect your existing storefront with product catalogues for accurate, up-to-date information.
Multi-language support
Serve customers globally with support for multiple languages.
Explore other features of SAP Commerce Cloud
Catalogue and product management
Create a 360-degree view of your product for seamless omnichannel experiences.
Payments and promotions
Deliver a consistent pricing and payments experience across all channels.