Skip to Content
Photo of a woman descending a staircase while talking on the phone
Overview
Products
Customer Stories
Industries
Knowledge Center
Image of a closed laptop with a hand preparing to open it
Female wearing glasses with colourful lights running across her face

Engage customers at speed and at scale

Discover how SAP solutions and services can help deliver business outcomes that drive customer acquisition, customer retention, and revenue growth.

Watch the video

What does the future of CRM look like?

Explore the latest trends, research, and insights from customer experience experts in our CRM and CX knowledge centre.

Start here

How are industries using customer experience solutions?

Discover how our comprehensive portfolio can improve customer experiences across all industries to drive growth.

Exceed expectations and achieve business goals

Learn how your peers are leveraging SAP Customer Experience and CRM solutions in their organisations.

Additional Resources

News
2021 Gartner® Magic Quadrant™ for Personalisation Engines*

Emarsys, an SAP company, has been named a Leader for the third time for the SAP Emarsys Customer Engagement platform. 

Learn more
News
SAP named a Leader in 2021 Gartner® Magic Quadrant™ for SFA**

Learn why SAP maintains a Leader position in the Gartner Magic Quadrant for Sales Force Automation** for the third year in a row.

Learn more
News
Introducing SAP Upscale Commerce

Find out how SAP Upscale Commerce offers midmarket brands a no-code, maintenance-free path to direct-to-consumer engagement.

Read the announcement
News
SAP completes acquisition of Emarsys

SAP announces the completion of our acquisition of Emarsys, a leading omnichannel customer engagement platform provider.

Read the press release

*Gartner, Magic Quadrant for Personalisation Engines, Jason McNellis, Claire Tassin, Jennifer Polk, 19 July 2021.

**Gartner, Magic Quadrant for Sales Force Automation, Adnan Zijadic, Ilona Hansen, Melissa Hilbert, Steve Rietberg, 4 August 2021.

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Back to top