Selling SAP solutions

Gain the momentum of a leading technology brand, exposure to new customers and access to the latest innovations and cloud solutions.
Woman browsing on her phone

Unlocking new sales opportunities with SAP

Opening your business to new markets

SAP PartnerEdge, Sell offers resellers and value-added resellers the opportunity to own the entire customer lifecycle or collaborate with other partners at SAP. Through SAP PartnerEdge, Sell, you’ll be able to tap into secure margins and revenue streams as well as proven demand generation support—all backed by the certifications and enablements you need to drive success and help your customers transform.

Are you ready to become a Sell partner?

Please note that these prerequisites specifically apply to your local entity in the country of application. They may vary if you hold a global agreement or partner grouping agreement (PGA) with SAP. All applications will be subject to business plan approval.

Global minimum requirements for net new sell partnership application

  • Recommended: 25 employees (minimum) on payroll in the country of application

  • SAP-specific roles (without headcount duplication): 

    • One SAP cloud subscription sales

    • One SAP pre-sales activity

    • One SAP marketing-demand generation

    • Three SAP-certified cloud solution consultants

    • One post-sales customer engagement (focused on customer lifecycle management)

  • Recommended: Primary focus on SAP cloud ERP, optionally combined with SAP Business Technology Platform and SAP cloud line of business solutions

  • Alignment with SAP's global strategy

  • Experience using SAP products and technology

  • Proven industry expertise

  • Experience in leveraging cloud solutions to address business problems

  • Distinct market differentiator and value proposition

  • Proven track record of customer wins and references

  • Published marketing collateral regarding market positioning and differentiation

  • An effective go-to-market plan targeting the midmarket sector/cooperate to drive volume and foster repeat business

  • Minimum of four deals annually or €300k in annual contract value  or at least two GROW deals per year

  • Provision of a packaged solution to expedite deployment and offer competitive implementation costs

  • Expected to have or develop unique and complementary proprietary cloud solutions, either tailored to specific industries or focused online-of-business applications

  • Year-over-year growth should, at a minimum, align with the country's market growth rate

  • Robust demand generation planning and with appropriate budgeting to ensure sustainable growth and pipeline coverage

  • Experience managing multi-year subscription contracts with recurring revenues

  • Proven track record of successful contract renewals

  • Expertise in customer lifecycle management, including ongoing solution adoption

  • Demonstrated track record in generating cross- and up-sell revenues

  • Established customer success management practice

New partners will enter an 18-month evaluation period, during which they are expected to meet the specific revenue and pipeline milestones. Following this period, partnership status may be reviewed and adjusted based on overall performance.

Before applying, review and ensure compliance with SAP trademark usage guidelines.

 

To monitor your application status and verify your business information, create a free SAP account using your business email.

Features and Benefits

Gain the momentum of a leading technology brand

Service Partners gain exposure to new customers and access to the latest innovations and cloud solutions. SAP Business AI serves as a key differentiator for Service Partners and offers a wide range of business opportunities.

 

  • Increase the value customers derive out of their cloud transformation by leveraging the SAP Business AI capabilities.

  • Serve as trusted advisors, helping customers to modernise their processes and systems with reduced time-to-value via AI infused development, and migration tools and automated code generation.

  • Assist customer adoption of SAP Business AI with integrating AI functionalities into existing systems and data sources.

  • Educate customers how to best use SAP Business AI, enabling them to make the most out of their investments – including change management and continual education about new updates, tools, or use cases.

  • Build AI use cases, tailor-made to clients' specific business requirements.

Explore other engagement programmes

Build solutions

This program is ideal for OEMs, independent software vendors, and application developers that build solutions on top of, or integrate with, SAP technology. 

Become a Build partner  

Service solutions

SAP service partners provide strategic business consulting, system design, solution integration, and project implementation of SAP solutions.

Become a Service partner  

Run solutions

As an outsourcing or hosting partner, you can offer SAP solutions through a private or public cloud while adding your own intellectual property or enhancing with your industry or line-of-business expertise.

Become a Run partner  

Certification and technical services

Learn how the Partner Innovation Lifecycle Services group at SAP helps partners develop innovative solutions on SAP platforms and products to enable customer success.

Learn more 
twitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixel