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Future of CRM

Learn about the customer experience trends that are influencing the future of CRM – and the technologies that offer new ways to build profitable, long-term relationships with customers.

Highlights

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The future of field service management

Field service workers can solve problems remotely, leading to efficiency, speed and even new business models.

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What is CRM today?

Get CRM fundamentals and discover the definition of CRM, the benefits, key features, and how it works.

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Ambient intelligence: when computing is all around you

Smart watches and fitness trackers are only the first signs of a world that will enfold us in a subtle but ubiquitous web of connectivity.

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ERP data visibility: The overlooked secret to customer satisfaction

The primary inhibitor to information flow across the organisation is not data protection policies, however, but data silos caused by legacy technology. 

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Store of the future: Smart carts, smart mirrors, smart everything

Smart technologies can enhance the customer experience. The key is to deliver immersive data-driven experiences that prioritize convenience and engagement above all else – even sales.

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Why principles are becoming essential to profit

Consumers want brands to align with their values. Weaving them into your operations isn’t easy, but it brings major benefits.

The future of customer engagement and experience

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Explore insights, trends, and the evolution of e-commerce and customer engagement.

Browse all CRM articles

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