Media, sports, and entertainment
Grow your enterprise by optimising operations and maximising content value
Improve content production, distribution, and monetisation across the value chain and deliver exceptional customer experiences using one integrated platform.
SAP Business Suite can help media, sports, and entertainment companies:
Support every step of the media value chain, from content creation to monetisation.
Gain real-time visibility into content costs and streamline production.
Maximise media asset value, monetisation, engagement and performance across channels.
Drive revenue by deepening fan and consumer loyalty.
Transform business models to drive scalable growth.
Control production costs
Enhance visibility into financials and operations to drive efficient resource allocation, labour and talent management, cost control, and strategic revenue optimisation.
Personalise fan and media engagement
Improve audience experiences by analysing viewing habits to drive programming and content decisions, while strengthening trust through loyalty programmes and personalised offers.
Maximise media asset value
Unlock maximum content value with real-time insights and control over intellectual property rights and royalties across film, music, publishing, and gaming.
Manage revenue at scale
Support direct-to-consumer and digital-first business, accelerate decision-making, and drive new business models.
Explore media, sports, and entertainment solutions from SAP and partners to help your company run better
Connect your entire business—from streamlining operations, to managing rights, and optimising content monetisation.
Integrated financial management
Strategically manage finance with an integrated solution that allows companies to:
Gain visibility into financial data with advanced analytics.
Increase revenue with dynamic content distribution across multiple channels.
Optimise resource utilisation by identifying excess capacity and waste.
Make timely decisions with real-time P&L visibility across content and projects.
Streamline subscription and usage billing to boost recurring revenue.
SAP APPLICATION
Accounting and financial close
Improve accuracy and speed across high-volume transactions and revenue streams using AI-automated financial close.
SAP APPLICATION
Billing and revenue management
Grow recurring revenue and strengthen customer loyalty with personalised subscriptions, pay-per-use options, and bundled offerings.
SAP APPLICATION
Receivables automation
Simplify and streamline financial tasks with AI-enabled automated invoice matching.
SAP APPLICATION
Entitlement management
Efficiently personalise media experiences with automated entitlements and dynamic access control.
PARTNER APPLICATION
SAP Convergent Mediation by DigitalRoute
Increase revenue visibility and reduce leakage in real time with tools that translate usage data into bills and invoices.
PARTNER APPLICATION
SAP Account Substantiation and Automation by BlackLine
Enhance productivity and data quality with standardised, automated account reconciliation processes and advanced analytics.
Content production cost management
Protect profitability and stay competitive with a unified view of finance data that allows production teams to:
Optimise project resources using AI-powered advanced skills matching.
Gain real-time visibility into content costs with data analytics.
Increase project success rates using analytics to identify hidden execution risks.
SAP APPLICATION
Project resource management
Simplify information exchange and identify the right resources for each project on a single collaboration platform.
SAP APPLICATION
Receivables management
Optimise cash flow to manage credit risk and automate accounts receivable processes.
SAP APPLICATION
Data unification and analysis
Improve audience and revenue insight by harmonising data into a single governed foundation with full business context.
PARTNER APPLICATION
Replicon Time Tracking for Service Organisations
Drive smarter audience and revenue decisions through a data foundation that unifies SAP and third-party data.
PARTNER APPLICATION
SAP Intercompany Governance by BlackLine
Enhance financial compliance and accuracy through automated intercompany transactions.
PARTNER APPLICATION
SAP Convergent Mediation by DigitalRoute
Optimise revenue by enabling accurate billing and reporting with scalable processing of usage and transaction data.
Spend management optimisation
Control costs with centralised spend management for media, sports, and entertainment to:
Enhance sourcing efficiency with data-driven supplier evaluation and bid analysis.
Provide spending visibility by merging SAP and third-party data.
Reduce overall production expenses by identifying savings with embedded AI analytics.
SAP APPLICATION
Travel and expense management
Improve cost control and efficiency by automating travel, expense, and invoice workflows.
SAP APPLICATION
Procure-to-pay operations
Increase agility by automating procurement, supplier collaboration, and contract compliance.
SAP APPLICATION
Contingent workforce management
Improve speed and control with AI-enhanced hiring, automation, and analytics.
SAP APPLICATION
Spend analytics
Identify and minimise vendor cost and risk across global media operations with real-time spend visibility.
PARTNER APPLICATION
Eved Events, Media, and Entertainment Spend Management
Consolidate production and vendor invoices into a single transaction using automated invoice aggregation and managed payments.
PARTNER APPLICATION
Icertis Contract Intelligence for SAP S/4HANA (Buy Side)
Maximise media content ROI with AI-powered contract intelligence, automated contract rights, royalty management and risk control.
Human capital management
Maximise workforce potential with agile, cloud-powered HR solutions that:
Match contingent workforce needs using AI staffing and assistants.
Analyse employee performance, engagement, and turnover risks with AI-generated insights.
Improve employee engagement with AI-enabled self-service.
Support employees’ goals and retention with personalised learning journeys and meaningful career guidance.
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Core HR and Payroll
Streamline workforce operations, payroll, compliance, and human resources processes through AI-supported automation.
SAP APPLICATION
Talent management
Develop your talent force with personalised learning and development planning and streamlined performance management.
SAP APPLICATION
AI-powered human resources
Enhance workforce productivity with AI-driven talent insights, personalised learning, and automated HR.
SAP APPLICATION
Recruitment
Attract top talent through AI-enabled interactions and personalised candidate experiences.
PARTNER APPLICATION
Enterprise Workforce Optimisation Platform
Increase project quality and client value with skills-based matching, resource planning, and an end-to-end staffing process.
PARTNER APPLICATION
Whoz Workforce Management Optimisation Platform
Accelerate project response with skills mapping, AI-enhanced matching, and centralised demand planning.
Intellectual property management and monetisation
Centralise rights and royalties with integrated capabilities that:
Maximise revenue with advanced analytics for rights and royalty tracking.
Forecast royalty payouts accurately with analytics.
Enhance compliance and accuracy by automating rights and payment management.
SAP APPLICATION
Content accounting and financials
Clear accounts faster, reduce credit risk, and analyse cash flow from ad sales, subscriptions, and content productions in real time.
SAP APPLICATION
SAP Business Data Cloud
Streamline royalties, rights, compliance, and profitability management based on insights into sold and distributed content.
SAP APPLICATION
Profitability and performance management
Act faster and with more agility with granular profit and cost analytics for optimal performance.
Audience engagement
Grow loyalty and engagement on a purpose-built platform that can:
Get audience insight with sophisticated data analysis.
Connect insights to deliver personalised omnichannel engagement.
Adapt to market changes with smart automation for personalised campaigns.
Assess the business impact of campaigns with AI analytics.
SAP APPLICATION
Omnichannel engagement
Boost audience engagement with personalised campaigns using AI-powered segmentation automation and delivery.
SAP APPLICATION
Customer data management
Discern audience behaviours and deliver personalised, trustworthy engagements by connecting front- and back-end customer data.
SAP APPLICATION
Point-of-sale customer checkout
Boost sales with personalised offers and faster checkouts using real-time data and automation.
SAP APPLICATION
Event ticketing
Increase ticket revenue and audience loyalty by streamlining sales channels, upselling, and gaining customer insights.
PARTNER APPLICATION
Mirakl Marketplace Management
Improve commerce experiences and monetise traffic by creating online marketplaces and managing retail ads.
Discover SAP Business Suite
See how SAP cloud ERP applications, SAP Business AI, and SAP Business Data Cloud come together to deliver exceptional value for your organisation.
See how customers are succeeding with SAP solutions for media, sports, and entertainment
See what analysts are saying about SAP
SAP Cloud ERP named a Leader
Explore why Gartner® named SAP S/4HANA Cloud a Leader in its 2025 Magic Quadrant™ reports for cloud ERP for service-centric enterprises.1
SAP named a Leader in Source-to-Pay suites
Find out why SAP was recognised as a Leader for our ability to execute in the Gartner® Magic Quadrant™ for Source-to-Pay Suites.2
SAP recognised as a Leader in iPaaS
SAP is positioned as the vendor with the highest ability to execute in the 2025 Gartner® Magic Quadrant™ for Integration Platform as a Service.3
Resources
The 2026 media operator’s playbook: Revenue at scale
Discover an operator-ready blueprint for modernising media in 2026—from key trends to clear actions and KPIs.
Building a resilient financial foundation
See how cloud ERP helps media companies streamline operations, manage talent, and improve financial visibility.
Applying AI in sports organisations
Hear how SAP Business AI for sports organisations can improve player and team performance and boost loyalty.
Innovating with business AI for media
Drive growth with smarter insights, maximised revenue, personalised content, and streamlined operations.
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