Media, sports, and entertainment
Grow your enterprise by optimising operations and maximising content value
Improve content production, distribution, and monetisation across the value chain and deliver exceptional customer experiences using one integrated platform.
Our solutions can help media, sports, and entertainment companies:
Support every step of the media value chain, from content creation to monetisation.
Gain real-time visibility into content costs and streamline production.
Maximise media asset value, monetisation, engagement and performance across channels.
Drive revenue by deepening fan and consumer loyalty.
Transform business models to drive scalable growth.
Control production costs
Enhance visibility into financials and operations to drive efficient resource allocation, labour and talent management, cost control, and strategic revenue optimisation.
Personalise fan and media engagement
Improve audience experiences by analysing viewing habits to drive programming and content decisions, while strengthening trust through loyalty programmes and personalised offers.
Maximise media asset value
Unlock maximum content value with real-time insights and control over intellectual property rights and royalties across film, music, publishing, and gaming.
Manage revenue at scale
Support direct-to-consumer and digital-first business, accelerate decision-making, and drive new business models.
AI for media, sports, and entertainment
Streamline financials and revenue, personalise engagement, and maximise media asset value with AI that surfaces insights and executes processes.
Autonomous Project Delivery
Automate the entire services project lifecycle—from opportunity and scoping, through project setup and staffing, to financial management, billing, and performance insights.
Explore media, sports, and entertainment solutions from SAP and partners to help your company run better
Connect your entire business—from streamlining operations, to managing rights, and optimising content monetisation.
Integrated financial management
Strategically manage finance with an integrated solution that allows companies to:
Gain visibility into financial data with advanced analytics.
Increase revenue with dynamic content distribution across multiple channels.
Optimise resource utilisation by identifying excess capacity and waste.
Make timely decisions with real-time P&L visibility across content and projects.
Streamline subscription and usage billing to boost recurring revenue.
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Accounting and financial close
Improve accuracy and speed across high-volume transactions and revenue streams using AI-automated financial close.
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Billing and revenue management
Grow recurring revenue and strengthen customer loyalty with personalised subscriptions, pay-per-use options, and bundled offerings.
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Receivables automation
Simplify and streamline financial tasks with AI-enabled automated invoice matching.
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Entitlement management
Efficiently personalise media experiences with automated entitlements and dynamic access control.
PARTNER APPLICATION
SAP Convergent Mediation by DigitalRoute
Increase revenue visibility and reduce leakage in real time with tools that translate usage data into bills and invoices.
PARTNER APPLICATION
SAP Account Substantiation and Automation by BlackLine
Enhance productivity and data quality with standardised, automated account reconciliation processes and advanced analytics.
See how customers are succeeding with SAP solutions for media, sports, and entertainment
See what analysts are saying about SAP
SAP Cloud ERP named a Leader
Explore why Gartner® named SAP S/4HANA Cloud a Leader in its 2025 Magic Quadrant™ reports for cloud ERP for service-centric enterprises.1
SAP named a Leader in Source-to-Pay suites
Find out why SAP was recognised as a Leader for our ability to execute in the Gartner® Magic Quadrant™ for Source-to-Pay Suites.2
SAP recognised as a Leader in iPaaS
SAP is positioned as the vendor with the highest ability to execute in the 2025 Gartner® Magic Quadrant™ for Integration Platform as a Service.3
Resources
The 2026 media operator’s playbook: Revenue at scale
Discover an operator-ready blueprint for modernising media in 2026—from key trends to clear actions and KPIs.
Building a resilient financial foundation
See how cloud ERP helps media companies streamline operations, manage talent, and improve financial visibility.
Applying AI in sports organisations
Hear how SAP Business AI for sports organisations can improve player and team performance and boost loyalty.
Innovating with business AI for media
Drive growth with smarter insights, maximised revenue, personalised content, and streamlined operations.
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See our solutions in action
Learn how solutions tailored to your industry can help you improve operations, innovate faster, and grow with confidence.
Grow your business with cloud ERP
Discover how SAP GROW helps businesses in every industry scale faster with AI-powered cloud ERP designed for growth.
See what’s ahead for your industry
Explore SAP road maps to learn about upcoming innovations, product advancements, and future capabilities.