Watch the keynotes on demand
Loyalty reimagined: Turning everyday experiences into profitable growth
See how SAP helps businesses transform customer interactions into lasting growth by connecting data, personalizing touchpoints, and building trust across the customer journey.
Finance as the conductor of the connected enterprise
Organizational success requires integration, not isolation. See how SAP solutions help finance teams connect across the enterprise to drive impact.
Spend management solutions from SAP: Supporting you in uncertain times
Learn why having foundations built on a large spend data set, with focused innovations leveraging AI, make SAP Ariba and SAP Fieldglass solutions critical to meeting the moment.
Unprecedented possibilities: Connecting your people and your business
Learn how new innovations in SAP SuccessFactors HCM use AI and analytics to boost productivity, enhance skills intelligence, and enable workforce planning.
Supply chain orchestration - Run supply chains that think, connect, and adapt
Discover how SAP software’s data readiness and integration of apps, data, and AI tools help you lead transformation and drive long-term competitive advantage.
Watch the breakout sessions on demand
Customer Experience Connect
Learn how SAP solutions use AI to create seamless, personalized customer experiences across all touchpoints to strengthen customer loyalty.
Finance Connect
Learn how to develop business models, optimize working capital, increase efficiency, and reduce risk with the analytics, insights, and AI in SAP solutions.
Spend Connect
Learn how SAP solutions use AI to increase procurement efficiency, improve supplier collaboration, boost travel and expense cost savings, and optimize talent management processes.
Success Connect
Explore how SAP SuccessFactors’ AI-enabled HR solutions enhance the employee experience, drive operational efficiency, and support strategic talent initiatives.
Supply Chain Connect
Discover how SAP helps companies build resilient and flexible supply chains that respond to ever-evolving market demands via interconnected, AI-embedded solutions.
Looking to dive deeper?
The full opening keynote and central keynote from the in-person event are available on-demand.
Connect everything, achieve anything: Agents, data, and SAP Business Suite
While a fractured global environment presents disruption, it also generates extraordinary opportunity. Enterprises must go beyond navigating challenges—they need to adapt and thrive. With enterprise-wide data capabilities and Joule Agents, SAP Business Suite instantly turns insight into action—converting volatility into sustained competitive advantage.
Innovate, connect, and deliver: Accelerate value across SAP Business Suite
Be the first to seize the opportunities of tomorrow before your competitors even see them coming. Learn how SAP Business Suite allows you to turn bold ideas into tangible results—fast. Use a unified foundation to smoothly extend, integrate, automate, and innovate while leveraging AI and data to transform your company.
The latest innovations from SAP Connect
Hear announcements from the event and learn about the newest innovations so you can navigate uncertainty with confidence and get real results.
Diamond sponsors
We have one of the largest and most active global partner programs designed to help you bring out your best and achieve the next level of success.