The home appliances market is highly competitive – making it essential for brands to differentiate themselves to maintain a competitive edge. At the same time, consumers expect a seamless online shopping experience, including easy navigation, comprehensive product information and convenient checkout possibilities.Offering interactive live shopping experiences is a new way that BSH brands can drive engagement with consumers and present products in an entertaining way. Smartzer’s interactive video solution integrates with SAP Commerce Cloud to help BSH elevate the way they explain and showcase products by allowing real-time product demonstrations of appliance features and benefits directly to consumers. This interactive demonstration helps consumers fully understand the appliances purpose and value, leading to more informed purchasing decisions.
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