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The CEM Imperative: Customer Experience in the Age of the Empowered Consumer (Digital Clarity Group)

This report discusses how mastering customer experience management (CEM), an evolving set of practices, technologies, partnerships, and business values, has become an imperative in the age of empowered consumers. See how the quality of customer experiences you offer, support, and optimize will increasingly determine the fate of your company.  Lae alla document

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