Getting ahead with speed and agility to respond to market dynamics
Having worked with partner EPAM Systems Inc. in the past, New Era once again teamed up with the strategic consulting and software engineering firm. Together with SAP Services and Support offerings, the pair set about reshaping New Era's digital commerce landscape for the future, migrating to SAP Commerce Cloud. This approach included a native integration with SAP Customer Experience solutions, which reduced the implementation effort through existing connectors and built-in integration flows.
Offering a single commerce solution for B2B, B2C, and B2B2C use cases, SAP Commerce Cloud gives New Era the ability to quickly respond to changing market requirements without reconfiguring its back-end infrastructure. A cloud portal allows operational tasks to be managed through self-service tools, and Kubernetes is used for automating application deployment. This architecture empowers the lifestyle brand to build and deploy applications quickly to enrich the buying experience and delight more customers in-line with their growing expectations.
With its roots in engineering excellence, EPAM’s multidisciplinary global teams took charge of the 21-week global rollout, designing the architecture and running the project with different streams of work globally and locally. New Era first rolled out its B2C Web site in the United States, followed by Mexico and Australia. Then its B2B site went live in the United States, Europe, Japan, and Canada – with global rollout dates based on the business process requirements of local countries.