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SAP Experience Center Newtown Square lobby

SAP Experience Center Newtown Square

Find out how SAP is revolutionising the innovation experience.


The SAP Experience Center Newtown Square sits in the SAP North American Headquarters. Located about 45 minutes outside of Philadelphia, our centre is also home to an SAP data centre, Immersive Experience room, Cyber Fusion Center, and SAP Mission Control Center. Bring in your customers for a well-rounded, end-to-end experience.

SAP Experience Center Newtown Square

SAP America Inc. 
3999 West Chester Pike 
Newtown Square, PA 19073
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Meet our solution experts to start, drive, and accelerate your journey with SAP​.


Experience showcases, Innovative demos, and immersive stories about new solutions and business models​.


Kick-start your transformation and digital innovation journey with SAP through hands-on workshops.​

Elevate your experience with SAP


Our dedicated SAP Experience Center team ensures your customised visit is a success by exceeding expectations, as well as fulfilling logistical needs. 

  • Tailored offerings and deep dives into the SAP portfolio
  • Personalised inspiration tours, including showcases and partner spaces, based on your industry and business needs
  • Design thinking coaches
  • Catering and restaurant and travel recommendations


Inside the centre, you’ll find spaces for each of the three phases – meet, inspire, and engage. These areas are all customisable to provide a one-of-a-kind customer experience.

  • Ten 50-person capacity meeting rooms, an auditorium space with seating for up to 190 people, and an executive dining room to meet with us
  • Dedicated SAP Digital Boardroom and Immersive Experience room to become inspired

Explore our partner network

Immersive Experience

Take a tour through our 360-degree Immersive Experience Room. Evolve from the traditional PowerPoint presentation and take your customers through a new and innovative and interactive way to present content. You can better visualise SAP solutions and help the world run better. The Immersive Experience opens the imagination of your customer executives to see beyond the four walls of their organisation. It helps to position SAP solutions in a broader context to help accelerate executive buy-in and lays a continuous narrative throughout the remainder of the deal cycle all while creating an experience the customer has never seen before.

Industry 4.Now hub

Explore the future of manufacturing productivity and experience Industry 4.0 in action with live showcases for discrete and process industry manufacturing and asset operations along with tailored executive and deep-dive workshops to discover applicable high-value use cases and IT/OT integrations.

SAP Mission Control Center

Visitors can observe first-hand how we support SAP’s largest customers around the globe. The centre serves as an instant communication channel between SAP and our customers during implementation and beyond. You'll see how business-critical customer situations are resolved and returned to the flawless execution of their business. Their main goals are to prevent, protect, and accelerate to ensure our customers are receiving the best service.

Looking for other locations?

Discover additional centres that enable you to reimagine your business with SAP – no matter where you are.

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