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Brussels, Belgium

SAP Experience Center Brussels

Find out how SAP is revolutionising the innovation experience.


SAP Experience Center Brussels inspires corporations and organisations to turn innovation into business value. We offer a fundamentally new perspective on the potential of your enterprise. Here, digital transformation becomes real.

We have the tools, methodologies, and prototypes to help customers connect innovative technologies with business processes and realise agility, resiliency, and control over an ever-changing business environment to achieve their digital ambitions.

SAP Experience Center Brussels

Olympiadenlaan 2
1140 Brussels

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Meet our solution experts to start, drive, and accelerate your journey with SAP​.


Experience showcases, Innovative demos, and immersive stories about new solutions and business models​.


Kick-start your transformation and digital innovation journey with SAP through hands-on workshops.​

Elevate your experience with SAP


Our dedicated SAP Experience Center team ensures your customised visit is a success by exceeding expectations, as well as fulfilling logistical needs. 

  • Experience personalised inspiration tours based on your industry and business needs
  • Discover the Intelligent Enterprise and intelligent technologies that are driving the shift to digitalisation
  • Visit the interactive boardroom, our innovation lab and showcases of the latest technology
  • Learn about our tailored offerings and deep dives into the SAP portfolio


Inside the centre, you’ll find spaces for each of the three phases – meet, inspire, and engage. These areas are all customisable to provide a one-of-a-kind customer experience.

  • Lounge area with showcases, a retail corner and coffee area, an event space, and multiple meeting rooms
  • Immersive room for storytelling and demonstrating SAP solutions by stepping into your own environment and job role
  • Experience room with a unique mix of digital use cases, physical models, virtual showcases 
  • Digital boardroom to guide you through an inspiring journey
  • Innovation Lab and Design Thinking room, a purpose-built space for ideation and Design Thinking

Explore our partner network

SAP AppHaus Network

SAP AppHaus Network is a global community of creative spaces run by SAP and SAP partners to make innovation real by focusing on end users through SAP technology.


SAP.iO helps visionary startups and innovators leverage SAP's data, APIs, and technologies to build products, find customers, and change industries.

Looking for other locations?

Discover additional centres that enable you to reimagine your business with SAP – no matter where you are.

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