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Senior Director in Product Management, Industries Cloud

Brittany's Story

At SAP, we believe that when you bring everything you are, you can become everything you want.


The ability to work in a start-up environment for a company with values and a culture that aligned well with mine was a big motivator!

Brittany West

Brittany West, originally from Seattle, lives in Long Beach with her partner and their two dogs and works a Senior Director in Product Management for SAP’s Industries Cloud.

“I lead the value proposition and product strategy development for an S/4HANA ML SaaS application in the Consumer Products space. On a day-to-day, I work with customers, designers, architects and product managers on all aspects of the product from ideation to go-to-market activities.

Our job is to think out-of-the-box, to test our own assumptions and stay curious. As a growing group, we are constantly changing and adapting our working model and the problem spaces we are exploring – which leaves room for us to pursue our interests and grow in an aspect of professional, product design and development.

I have been with SAP for four years, having initially joined as a Technical Product Manager at SAP Concur where I worked on two different products. In that role, I worked extensively with the Product Strategy group; that group extended me an offer to join them. It was great to join a group I already enjoyed working with as well as having the opportunity to expand my breadth of skills in the product management discipline.

From there, I found the current role in a new incubation unit. The ability to work in a startup-like environment for a company with values and a culture that aligned well with mine was a big motivator.

I originally joined SAP after speaking to a family friend. She loved her role, how open the company was, and the amazing group of people she worked with. To me, the range of opportunities available and the ability to move throughout the organization was appealing, as was the open and communicative culture.

The customer-focused and collaborative nature is what I love about our working culture. Teams are really looking to identify what is best for the customer; it doesn’t always make the journey to delivery easy, but it means we are really striving for the best and energizes me as a team member.

In all my roles I have learned from both my colleagues, mentors in other departments and my managers. I have had several managers in the organization that not only encouraged me to find and cultivate relationships with mentors but also with individuals that have pursued similar career journeys as I have had to shed additional light on potential paths.

To me, success is empowering others and especially the customer. SAP’s customer-centricity really means that I can focus on that empowerment; in whatever way we decide to achieve that. One of my best moments here has been launching the Alpha version of our product in December 2019. We started the journey in the July. Looking back on all that the team had learned and built, and how we had grown in that time, was really encouraging and powerful.

Outside of work I love to travel – both internationally and domestically. We recently purchased a modified camper van to take our 2 dogs on weekend adventures around our new home in California and beyond. I’ve also recently taken up sailing and have loved every minute.”


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