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SAP Academy - Digital Sales Program

Are you ready to become part of SAP’s next-generation digital sales force?

SAP Academy - Digital Sales Program is a sales acceleration program combining immersive learning experiences with on-the-job application and coaching.  

Become an expert in using SAP’s innovative digital sales techniques and resources to prepare and execute a winning deal strategy in today’s competitive digital world. Throughout the program, associates of SAP Academy - Digital Sales Program will learn to articulate and present the SAP strategy and innovations that accelerate our customers' digital transformation strategy. Kick-start your sales career by completing this fast-paced, rigorous program.

Your experience with SAP Academy - Digital Sales Program

Four weeks pre-academy: orientation and onboarding in a local SAP office
Three weeks at the academy: immersive learning experience in California
Eight weeks post-academy: on-the-job sales acceleration activities from demand generation to deal progression and deal closing

  • Business and technology acumen
  • Innovative digital selling techniques
  • Executive presence and communication
  • SAP solutions and customer engagement strategies

Get to know the robust support structure offered during your time attending the SAP Academy and well beyond in the description of the onboarding section of the application process. Learn more


Our dynamic curriculum and hands-on program structure offers unique opportunities to learn, practice, and apply new skills as you develop yourself into a next-generation digital sales professional, proficient in skills such as whiteboarding, executive presentations, social selling, and accelerated deal execution. This program provides you with a solid foundation, including the latest SAP solutions, digital selling techniques, and customer engagement strategies.

Sales Strategy & Deal Execution

  • Digital Sales Motion
  • Social Selling
  • Virtual Studio
  • Account & Territory Planning
  • Demand Generation
  • Questioning Skills
  • Qualify 4 Success
  • Powerful Conversations
  • Discovery 4 the Win
  • Deal Execution
  • Selling with Partners


  • SAP Strategy
  • Digital Disruption & Transformation
  • SAP Solution Overview
  • Role Specialization Training
  • SAP ERP Simulation
  • Design Thinking
  • SAP Whiteboard Presentations

Business & Technology Acumen

  • Business Acumen & Customer Focus
  • Technology Acumen
  • Value Selling
  • Industry Acumen
  • Financial Acumen
  • Case Study

Communication & Self Development

  • Presentation Skills & Whiteboarding Skill
  • Team Based Leadership & Learning
  • SAP Impact & Presence
  • Communicating with Cultural Awareness
  • Personal SWOT
  • Digital Sales Success Plan

Bring everything you are. Become everything you want.

Hear from our participants.

Gaye Yesilyurt
Digital Sales Executive, Spain

SAP is a big supporter of diversity and I’m here with my unique vision and with a background in international relations – both focused on  people’s lives and how to make them better.

Noura Ghoneim
Digital Sales Executive, Egypt

One of my best moments at SAP was having my very first customer sign and close a deal. It felt personally fulfilling. I had worked on it from scratch; from qualifying the lead itself at the beginning until finally closing the deal with the customer. I came to SAP as a butterfly and I became a kite.

Patrick Werns
SAP Academy - Digital Sales Program, Germany

SAP Academy prepared me to close dynamically in the midmarket space. It is great to be in a team that supports you to succeed, raises your leadership skills, and puts at your fingertips the latest technology to help you reach customers effectively and bring value at every step of the sale.

Marco Friz
SAP Academy - Digital Sales Program, Germany

I love how we do sales at SAP. Digital sales at SAP thrives through flat hierarchies, a true open door policy, and a learning landscape that provides you with the knowledge you need at the time you want, to run at your best.

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Application process

We want to make the application process as easy and straightforward as possible for you. Learn all about the hiring cycle for SAP Academy, and find information about applying, assessments, interviewing, and onboarding.  

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