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Industry Trends

 

The European Climate Law has set an immediate target of reducing net greenhouse gas emissions by at least 55% by 2030. This is just one of the regulators. international bodies and agreements are all challenging businesses to transform how they run towards a net zero future!

Pressures to Net Zero

Greenwashing risks mean that businesses must have trusted data they build their green customer experience from.

Businesses who do not communicate their sustainability goals, initiatives and contribution risk to lose current and future customers to competitors who do.

Businesses must create a real-time two-way conversation with their customers to engage them in co-creating their sustainability vision as well as getting them to guide the brand in the roadmap to build towards exceptional green customer experiences.

 

Customers represent a growing pressure and are the key for businesses to successfully and truly transition towards becoming sustainable brands. Only by involving customers in that transformation can businesses increase customer loyalty, facilitate eco-conscious behaviors and promote sustainable consumption.

Sustainable when Customer-centric and Trusted

 

Sustainability should live everywhere: in your reports, business processes and in the hands of your customers. Only green experiences built on trusted data and with customers at the centre of the decision making can increase customer loyalty, facilitate eco-conscious behaviors and promote sustainable consumption. 

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Toni Burke

Global Vice President of Strategic Partnerships

Email -  toni.burke@sap.com

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Cristelle Delaporte

Global Director Marketing Solution GTM

Email - cristelle.delaporte@sap.com

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