Nordmann: How can a newly harmonized CRM landscape be designed to evolve flexibly with business needs?
Learn how the SAP Sales Cloud solution empowers Nordmann's teams to build stronger business relationships and drive more effective decision-making Download the DocumentHow can a newly harmonized CRM
landscape be designed to evolve
flexibly with business needs?
Nordmann, Rassmann GmbH is an internationally successful chemical distribution group.
Founded in 1912 and still family owned, the company distributes natural and chemical
raw materials, additives, and specialty chemicals from its 24 subsidiaries in Europe, Asia,
and North America. Nordmann is part of Georg Nordmann Holding Aktiengesellschaft.
Around 300 salespeople support these operations, but the team struggled with diverse,
disconnected customer relationship management (CRM) solutions. To help them work
together more efficiently, Nordmann wanted to standardize the CRM landscape and unify
sales processes across the globe. And to ensure any software deployed could grow with
the company, the chemical distributor sought the input of solution experts.
Through consultation with experts on current and future software
features and CRM best practices
Picture Credit | Nordmann, Rassmann GmbH; Hamburg, Germany.
Used with permission.
landscape be designed to evolve
flexibly with business needs?
Nordmann, Rassmann GmbH is an internationally successful chemical distribution group.
Founded in 1912 and still family owned, the company distributes natural and chemical
raw materials, additives, and specialty chemicals from its 24 subsidiaries in Europe, Asia,
and North America. Nordmann is part of Georg Nordmann Holding Aktiengesellschaft.
Around 300 salespeople support these operations, but the team struggled with diverse,
disconnected customer relationship management (CRM) solutions. To help them work
together more efficiently, Nordmann wanted to standardize the CRM landscape and unify
sales processes across the globe. And to ensure any software deployed could grow with
the company, the chemical distributor sought the input of solution experts.
Through consultation with experts on current and future software
features and CRM best practices
Picture Credit | Nordmann, Rassmann GmbH; Hamburg, Germany.
Used with permission.
“The SAP Sales Cloud solution empowers our teams to
build stronger business relationships and drive more
effective decision-making. It’s a game changer for our
sales-driven organization.”
Torsten Heller; Global Sales Director; CASE; Nordmann, Rassmann GmbH
Nordmann, Rassmann GmbH
Hamburg, Germany
www.nordmann.global
Industry
Chemicals
Employees
>550
Revenue
€620 million
Products and services
Distribution of natural and
chemical raw materials, additives,
and specialty chemicals
Featured solution and services
SAP Sales Cloud solution,
SAP Business Technology Platform,
and SAP Services and Support
Insights
From SAP experts,
enabling future-oriented
deployments
Optimal
Implementation tailored
to business needs
Before: Challenges and opportunities
• Harmonize sales processes and help sales teams cooperate by standardizing disparate, siloed
CRM solutions used across the firm
• Increase teams’ efficiency with mobile solutions, automated workflows, faster access to data, and
better reporting tools
Why SAP
• SAP Sales Cloud solution, with built-in AI features for intelligent sales processes, allowing reps to
focus on high-value opportunities
• SAP Services and Support, providing proven methodologies to bridge the gap between AI capabilities
and practical sales execution
After: Value-driven results
• Clean core approach, where side-by-side extensions on SAP Business Technology Platform allow for
rapid innovation without disrupting core business processes
• Smooth go-live of modern, user-friendly CRM software that uses AI-driven insights to streamline the
sales cycle and enhance customer engagement across devices
• Robust platform on which to roll out the solution worldwide and adapt it to evolving needs
Helping sales teams maximize their productivity and understand
customers better with the SAP Sales Cloud solution
97470enUS (25/07) © 2025 SAP SE or an SAP affiliate company. sap.com/terms-of-use
build stronger business relationships and drive more
effective decision-making. It’s a game changer for our
sales-driven organization.”
Torsten Heller; Global Sales Director; CASE; Nordmann, Rassmann GmbH
Nordmann, Rassmann GmbH
Hamburg, Germany
www.nordmann.global
Industry
Chemicals
Employees
>550
Revenue
€620 million
Products and services
Distribution of natural and
chemical raw materials, additives,
and specialty chemicals
Featured solution and services
SAP Sales Cloud solution,
SAP Business Technology Platform,
and SAP Services and Support
Insights
From SAP experts,
enabling future-oriented
deployments
Optimal
Implementation tailored
to business needs
Before: Challenges and opportunities
• Harmonize sales processes and help sales teams cooperate by standardizing disparate, siloed
CRM solutions used across the firm
• Increase teams’ efficiency with mobile solutions, automated workflows, faster access to data, and
better reporting tools
Why SAP
• SAP Sales Cloud solution, with built-in AI features for intelligent sales processes, allowing reps to
focus on high-value opportunities
• SAP Services and Support, providing proven methodologies to bridge the gap between AI capabilities
and practical sales execution
After: Value-driven results
• Clean core approach, where side-by-side extensions on SAP Business Technology Platform allow for
rapid innovation without disrupting core business processes
• Smooth go-live of modern, user-friendly CRM software that uses AI-driven insights to streamline the
sales cycle and enhance customer engagement across devices
• Robust platform on which to roll out the solution worldwide and adapt it to evolving needs
Helping sales teams maximize their productivity and understand
customers better with the SAP Sales Cloud solution
97470enUS (25/07) © 2025 SAP SE or an SAP affiliate company. sap.com/terms-of-use