General Beverage: Implementing agile ERP that keeps up with changing consumer tastes
Learn how SAP S/4HANA Cloud Private Edition empowers teams across General Beverage to work together and systematically plan operations based on accurate data that’s ready instantly. Download the DocumentINTERNAL – SAP Only (delete if public)
General Beverage: Implementing
agile ERP that keeps up with changing
consumer tastes
Since its founding in 2011, General Beverage Co. Ltd. has grown exponentially in the face
of economic difficulty and disruption. The company gives people across Thailand the
opportunity to brighten their day with a refreshing and healthy drink they can afford. This
includes Vitaday—a vitamin water and the brand’s most popular drink—as well as the
“IF” brand of coconut water and various herbal drinks.
General Beverage’s success means it knows what customers want, but tastes can change
rapidly. The company knew it needed on-demand access to reliable insight into product
performance. However, its ERP software struggled even to meet its existing business
needs, let alone the demands of a rapidly growing industry leader. So, General Beverage
sought a modern, data-driven platform that could set a new standard for everyday
business processes, especially in finance.
Featured partner
Picture Credit | General Beverage Co. Ltd., Nakhon Pathom, Thailand.
Used with permission.
General Beverage: Implementing
agile ERP that keeps up with changing
consumer tastes
Since its founding in 2011, General Beverage Co. Ltd. has grown exponentially in the face
of economic difficulty and disruption. The company gives people across Thailand the
opportunity to brighten their day with a refreshing and healthy drink they can afford. This
includes Vitaday—a vitamin water and the brand’s most popular drink—as well as the
“IF” brand of coconut water and various herbal drinks.
General Beverage’s success means it knows what customers want, but tastes can change
rapidly. The company knew it needed on-demand access to reliable insight into product
performance. However, its ERP software struggled even to meet its existing business
needs, let alone the demands of a rapidly growing industry leader. So, General Beverage
sought a modern, data-driven platform that could set a new standard for everyday
business processes, especially in finance.
Featured partner
Picture Credit | General Beverage Co. Ltd., Nakhon Pathom, Thailand.
Used with permission.
INTERNAL – SAP Only (delete if public)
“We’re entering a new business era where technology drives
operational change, growth, and greater transparency. To
support this, we implemented SAP S/4HANA Cloud Private
Edition to help our team work efficiently, collaborate
smoothly, plan with accurate real-time data, and respond
quickly to decisions.”
Sukanda Rattanakosum, Deputy Chief Executive Officer, General Beverage Co. Ltd.
General Beverage Co. Ltd.
Nakhon Pathom, Thailand
www.generalbeverage.co.th
Industry
Consumer products
Employees
>500
Revenue
THB 3.2 billion
(US$100 million)
Products and services
Bottled health drinks including
vitamin water, coconut water,
and herbal drinks
Featured solution
SAP S/4HANA Cloud Private Edition
Before: Challenges and opportunities
• Upcoming initial public offering (IPO) and rapid growth as Vitaday and IF become top drinks in
Thailand
• Legacy ERP misaligned with company processes and data structures not designed for integration
• Goals for automation and system-driven processes to reduce errors and manual work
Why SAP and NTT DATA Business Solutions (Thailand) Ltd.
• SAP S/4HANA Cloud Private Edition as a cloud-based ERP solution and a foundation for business
• Prepackaged integration with SAP Business Suite for standard and custom use cases such as
production line management, complex cost-control calculation, quality control, and R&D
• Web and mobile options that enable users to approve purchasing documents wherever they are
• SAP partner NTT DATA Business Solutions for a standardized implementation
After: Value-driven results
• Empowered teams across the business to collaborate based on access to accurate, real-time data
• Automated the process of selling directly to one of the country’s largest convenience stores
• Eliminated paper-based processes for recording inventory and introduced tag scanning for real-time
inventory updates that have significantly reduced errors
• Began providing executives and stakeholders with key data insights they can review in just seconds
Connecting teams to integrated and strategic insights with
SAP S/4HANA Cloud Private Edition
99345enUS (26/01) © 2026 SAP SE or an SAP affiliate company. sap.com/terms-of-use
<1 min
To automatically create
a sales order
56%
Faster financial closing
(4 days, down from 9 days)
<1 min
To complete intercompany
sales transactions
Featured partner
56%
Faster processes in purchasing,
inventory, production and planning,
sales and delivery, quality
management, accounts payable
and receivable, general ledger,
asset accounting, and costing
“We’re entering a new business era where technology drives
operational change, growth, and greater transparency. To
support this, we implemented SAP S/4HANA Cloud Private
Edition to help our team work efficiently, collaborate
smoothly, plan with accurate real-time data, and respond
quickly to decisions.”
Sukanda Rattanakosum, Deputy Chief Executive Officer, General Beverage Co. Ltd.
General Beverage Co. Ltd.
Nakhon Pathom, Thailand
www.generalbeverage.co.th
Industry
Consumer products
Employees
>500
Revenue
THB 3.2 billion
(US$100 million)
Products and services
Bottled health drinks including
vitamin water, coconut water,
and herbal drinks
Featured solution
SAP S/4HANA Cloud Private Edition
Before: Challenges and opportunities
• Upcoming initial public offering (IPO) and rapid growth as Vitaday and IF become top drinks in
Thailand
• Legacy ERP misaligned with company processes and data structures not designed for integration
• Goals for automation and system-driven processes to reduce errors and manual work
Why SAP and NTT DATA Business Solutions (Thailand) Ltd.
• SAP S/4HANA Cloud Private Edition as a cloud-based ERP solution and a foundation for business
• Prepackaged integration with SAP Business Suite for standard and custom use cases such as
production line management, complex cost-control calculation, quality control, and R&D
• Web and mobile options that enable users to approve purchasing documents wherever they are
• SAP partner NTT DATA Business Solutions for a standardized implementation
After: Value-driven results
• Empowered teams across the business to collaborate based on access to accurate, real-time data
• Automated the process of selling directly to one of the country’s largest convenience stores
• Eliminated paper-based processes for recording inventory and introduced tag scanning for real-time
inventory updates that have significantly reduced errors
• Began providing executives and stakeholders with key data insights they can review in just seconds
Connecting teams to integrated and strategic insights with
SAP S/4HANA Cloud Private Edition
99345enUS (26/01) © 2026 SAP SE or an SAP affiliate company. sap.com/terms-of-use
<1 min
To automatically create
a sales order
56%
Faster financial closing
(4 days, down from 9 days)
<1 min
To complete intercompany
sales transactions
Featured partner
56%
Faster processes in purchasing,
inventory, production and planning,
sales and delivery, quality
management, accounts payable
and receivable, general ledger,
asset accounting, and costing
INTERNAL – SAP Only (delete if public)
Reducing complexity and manual intervention across finance
The implementation of SAP S/4HANA Cloud Private Edition marked the beginning of a new
era for General Beverage Co. Ltd. by helping modernize many of its most important finance
processes.
Previously, calculating net profit and actual cost required General Beverage to gather data
from multiple sources and compile it manually in Microsoft Excel, taking several workdays.
Now, the profitability analysis (CO-PA) function in SAP S/4HANA Cloud Private Edition
automatically generates a profitability analysis report after month-end closing. CO-PA also
provides variance analysis separated by cost structure to identify the root cause of
abnormal or high costs related to machine time, labor performance, and raw-material loss.
General Beverage can now calculate actual cost automatically with the product cost
planning (CO-PC) function. The accounts payable (FI-AP) function automatically generates
payment files to be sent directly to the bank for processing. Even the extraction and
submission of withholding tax data is automated, reducing effort and supporting
compliance.
Reducing complexity and manual intervention across finance
The implementation of SAP S/4HANA Cloud Private Edition marked the beginning of a new
era for General Beverage Co. Ltd. by helping modernize many of its most important finance
processes.
Previously, calculating net profit and actual cost required General Beverage to gather data
from multiple sources and compile it manually in Microsoft Excel, taking several workdays.
Now, the profitability analysis (CO-PA) function in SAP S/4HANA Cloud Private Edition
automatically generates a profitability analysis report after month-end closing. CO-PA also
provides variance analysis separated by cost structure to identify the root cause of
abnormal or high costs related to machine time, labor performance, and raw-material loss.
General Beverage can now calculate actual cost automatically with the product cost
planning (CO-PC) function. The accounts payable (FI-AP) function automatically generates
payment files to be sent directly to the bank for processing. Even the extraction and
submission of withholding tax data is automated, reducing effort and supporting
compliance.