Ernsting’s family: Creating consistent and dynamic pricing across channels for richer customer experiences
Explore how Ernsting’s family facilitated better customer experiences by aligning the latest promotion configuration with shopping cart calculations across all stores using SAP solutions. Download the DocumentINTERNAL – SAP Only (delete if public)
Ernsting’s family: Creating consistent
shopping experiences for customers
across all sales channels
Fashion retailer Ernsting’s family GmbH & Co. KG is a trusted brand in Germany, Austria,
and the Netherlands, where it operates around 2,000 stores along with a multi-award-
winning online presence. Founded in 1968, the fashion chain is one of the largest
omnichannel providers in the European textile retail sector.
Ernsting’s family has long been pursuing an omnichannel strategy and set a strategic
imperative to meet customer expectations for a consistent shopping experience across
all sales channels. To establish uniform promotional pricing across all sales channels,
Ernsting’s family sought a new pricing engine. The goal was to harmonize promotion
management processes and simplify maintaining promotions across all channels. Featured partner
Ernsting’s family: Creating consistent
shopping experiences for customers
across all sales channels
Fashion retailer Ernsting’s family GmbH & Co. KG is a trusted brand in Germany, Austria,
and the Netherlands, where it operates around 2,000 stores along with a multi-award-
winning online presence. Founded in 1968, the fashion chain is one of the largest
omnichannel providers in the European textile retail sector.
Ernsting’s family has long been pursuing an omnichannel strategy and set a strategic
imperative to meet customer expectations for a consistent shopping experience across
all sales channels. To establish uniform promotional pricing across all sales channels,
Ernsting’s family sought a new pricing engine. The goal was to harmonize promotion
management processes and simplify maintaining promotions across all channels. Featured partner
INTERNAL – SAP Only (delete if public)
“SAP Omnichannel Promotion Pricing supports our web
shop and around 2,000 stores in Germany and Austria.
When we opened our first new stores in the Netherlands
last year, the rollout went smoothly as well, demonstrating
the omnichannel pricing solution is not only technically
robust but also suitable for international markets.”
Mark Dinkhoff, Head of IT Projects, Ernsting’s family GmbH & Co. KG
Ernsting’s family GmbH & Co. KG
Coesfeld, Germany
www.ernstings-family.com
Industry
Retail
Employees
12,500
Revenue
€1.6 billion
Products and services
Fashion and accessories
Featured solutions
SAP Omnichannel
Promotion Pricing
and SAP BTP
100%
Of the company’s vision
for enabling omni-
channel customer
experiences met
~2,000
Stores as well as a Web
shop in three countries
with uniform pricing
across all customer
touch points
Before: Challenges and opportunities
• Use of different promotion management tools, making it impossible to maintain consistent promotions
across all sales channels
• Reliance on multiple price calculation logics, leading to inconsistent promotional pricing across all
sales channel applications
• High implementation and test effort when introducing new promotion types or adding new customer
touch points
Why SAP and CAS AG
• Cloud-based functionality provided by the SAP Omnichannel Promotion Pricing solution running on
SAP Business Technology Platform (SAP BTP), providing a perfect fit to its omnichannel business
strategy and technical requirements
• Long-term strategic partnership and opportunity to co-innovate with SAP product experts
• CAS’s proven expertise in the retail area, especially in industry solutions
After: Value-driven results
• Facilitated consistent shopping experiences, always considering the latest promotion configuration in
all customer touch points using a future-ready, highly scalable, and very reliable solution
• Centralized control of promotional price inquiries across all sales channel applications
• Simplified integration of new customer touch points through APIs
• Co-innovated offline point-of-sale capabilities for cover when Internet connectivity fails
Following an omnichannel strategy while driving business growth
with SAP Omnichannel Promotion Pricing
Featured partner
99571enUS (25/11) © 2025 SAP SE or an SAP affiliate company. sap.com/terms-of-use
Want to know more?
Read the article
“SAP Omnichannel Promotion Pricing supports our web
shop and around 2,000 stores in Germany and Austria.
When we opened our first new stores in the Netherlands
last year, the rollout went smoothly as well, demonstrating
the omnichannel pricing solution is not only technically
robust but also suitable for international markets.”
Mark Dinkhoff, Head of IT Projects, Ernsting’s family GmbH & Co. KG
Ernsting’s family GmbH & Co. KG
Coesfeld, Germany
www.ernstings-family.com
Industry
Retail
Employees
12,500
Revenue
€1.6 billion
Products and services
Fashion and accessories
Featured solutions
SAP Omnichannel
Promotion Pricing
and SAP BTP
100%
Of the company’s vision
for enabling omni-
channel customer
experiences met
~2,000
Stores as well as a Web
shop in three countries
with uniform pricing
across all customer
touch points
Before: Challenges and opportunities
• Use of different promotion management tools, making it impossible to maintain consistent promotions
across all sales channels
• Reliance on multiple price calculation logics, leading to inconsistent promotional pricing across all
sales channel applications
• High implementation and test effort when introducing new promotion types or adding new customer
touch points
Why SAP and CAS AG
• Cloud-based functionality provided by the SAP Omnichannel Promotion Pricing solution running on
SAP Business Technology Platform (SAP BTP), providing a perfect fit to its omnichannel business
strategy and technical requirements
• Long-term strategic partnership and opportunity to co-innovate with SAP product experts
• CAS’s proven expertise in the retail area, especially in industry solutions
After: Value-driven results
• Facilitated consistent shopping experiences, always considering the latest promotion configuration in
all customer touch points using a future-ready, highly scalable, and very reliable solution
• Centralized control of promotional price inquiries across all sales channel applications
• Simplified integration of new customer touch points through APIs
• Co-innovated offline point-of-sale capabilities for cover when Internet connectivity fails
Following an omnichannel strategy while driving business growth
with SAP Omnichannel Promotion Pricing
Featured partner
99571enUS (25/11) © 2025 SAP SE or an SAP affiliate company. sap.com/terms-of-use
Want to know more?
Read the article