Nestle Professional has developed a new B2B eCommerce website using a headless commerce approach, leveraging Drupal as the front end and SAP Commerce Cloud APIs for back-end functionalities. This initiative was driven by the need to enhance customer engagement and satisfaction, ensuring that Nestle remains competitive in the current digital landscape.The new portal enables customers to conveniently access information, place orders, track shipments, and manage their accounts, providing a seamless B2C-like ordering experience. Additionally, a digital center for self-service training experiences has been established, reducing the need for extensive customer support.Overall, the implementation of the SAP Commerce Cloud APIs for a headless commerce solution significantly improves customer engagement and loyalty, setting a new standard for Nestle's digital interactions.Entry ID 5293
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