González Byass: Adopting a full-bodied approach to the circular economy
This Value business transformation study tells an end-to-end story of the business value achieved by González Byass with SAP Sustainability offerings. Download the DocumentINTERNAL – SAP Only (delete if public)
González Byass: Adopting a
full-bodied approach to the
circular economy
González Byass has a long-standing commitment to protect the land it works for many
generations to come. By supporting a circular product portfolio and zero-waste approach,
the SAP Responsible Design and Production solution is helping the wine producer and its
suppliers adopt the circular economy by using sustainable materials and recyclable
packaging.
González Byass is adopting a full-bodied approach to the circular economy to safeguard
a tradition of caring for the planet.
Featured Partner
González Byass: Adopting a
full-bodied approach to the
circular economy
González Byass has a long-standing commitment to protect the land it works for many
generations to come. By supporting a circular product portfolio and zero-waste approach,
the SAP Responsible Design and Production solution is helping the wine producer and its
suppliers adopt the circular economy by using sustainable materials and recyclable
packaging.
González Byass is adopting a full-bodied approach to the circular economy to safeguard
a tradition of caring for the planet.
Featured Partner
INTERNAL – SAP Only (delete if public)
“SAP Responsible Design and Production provides the
insights we need to monitor, measure, and act on plastic
data, so we can make informed decisions around
eliminating waste and regenerating natural systems.”
Elisabet Braza Valle, SAP Supply Chain and Finance Head
González Byass S.A.
González Byass
Jerez, Spain
www.gonzalezbyass.com
Industry
Consumer Products
Employees
>900
Revenue
300M euro
Products and services
The world’s largest sherry
producer, grounded in
Albariza soil, family values,
and sustainable practices
across its operations, vineyard,
winery, and supply chain
Featured solutions
SAP Responsible Design and Production
100%
of paper, cardboard,
glass, and plastic waste
recycled
99%
recovery of waste
generated
Before: Challenges and opportunities
• Reduce the use of plastics and label ink, recover waste generated, produce compost and fuel from
organic waste, and recycle paper, cardboard, glass, and plastic waste
• Design products sustainably and comply with evolving regulations in the European Union and beyond
in one centralized solution
• Extend its leadership in packaging and circularity to its broad range of suppliers
Why SAP and Minsait
• Accessed enterprise and third-party system data and combined it with information on global
regulations to calculate obligations in key markets
• Calculated and reported on extended producer responsibility (EPR) fees, plastic taxes, and diverse
corporate commitments
• Gave strategic decision-makers deeper insights via a lifecycle view into costs and environmental
impacts of design choices
After: Value-driven results
• Centralized ERP data allowing quick access to product declaration information across its countries of
operation, making report generation more efficient
• Calculated and managed material measurements impacting environmental fees, taxes, and
sustainability KPIs
• Improved supplier material visibility for packaging and auxiliary materials
Centralizing data to help reduce environmental impact
Featured Partner
© 2025 SAP SE or an SAP affiliate company. sap.com/terms-of-use
“SAP Responsible Design and Production provides the
insights we need to monitor, measure, and act on plastic
data, so we can make informed decisions around
eliminating waste and regenerating natural systems.”
Elisabet Braza Valle, SAP Supply Chain and Finance Head
González Byass S.A.
González Byass
Jerez, Spain
www.gonzalezbyass.com
Industry
Consumer Products
Employees
>900
Revenue
300M euro
Products and services
The world’s largest sherry
producer, grounded in
Albariza soil, family values,
and sustainable practices
across its operations, vineyard,
winery, and supply chain
Featured solutions
SAP Responsible Design and Production
100%
of paper, cardboard,
glass, and plastic waste
recycled
99%
recovery of waste
generated
Before: Challenges and opportunities
• Reduce the use of plastics and label ink, recover waste generated, produce compost and fuel from
organic waste, and recycle paper, cardboard, glass, and plastic waste
• Design products sustainably and comply with evolving regulations in the European Union and beyond
in one centralized solution
• Extend its leadership in packaging and circularity to its broad range of suppliers
Why SAP and Minsait
• Accessed enterprise and third-party system data and combined it with information on global
regulations to calculate obligations in key markets
• Calculated and reported on extended producer responsibility (EPR) fees, plastic taxes, and diverse
corporate commitments
• Gave strategic decision-makers deeper insights via a lifecycle view into costs and environmental
impacts of design choices
After: Value-driven results
• Centralized ERP data allowing quick access to product declaration information across its countries of
operation, making report generation more efficient
• Calculated and managed material measurements impacting environmental fees, taxes, and
sustainability KPIs
• Improved supplier material visibility for packaging and auxiliary materials
Centralizing data to help reduce environmental impact
Featured Partner
© 2025 SAP SE or an SAP affiliate company. sap.com/terms-of-use