Serrala - SAP Innovation Awards 2025
Serrala streamlined business processes across ten countries, focusing on Germany and the US/Canada, by implementing SAP S/4HANA Public Cloud. This unified global process enhanced automation, reduced costs, and improved operational efficiency. The project involved automating processes, C-level reporting, and compliance while integrating Salesforce, Avalara, Concur, and SuccessFactors. Effective change management and strong internal support enabled user adoption within ten months. As a result, Serrala achieved accelerated cycle times, increased visibility, and fostered innovation. Entry ID5354 Download the DocumentPUBLIC
Entry Pitch Deck
Serrala
Financial and payments software
Navigating complexity: how Serrala is redefining
financial processes across borders, through SAP
technology-driven solutions
Entry Pitch Deck
Serrala
Financial and payments software
Navigating complexity: how Serrala is redefining
financial processes across borders, through SAP
technology-driven solutions
COMPANY NAME:
HEADQUARTERS:
INDUSTRY:
WEBSITE:
NUMBER OF EMPLOYEES:
Company information
2
Serrala
Germany
Financial and payments software
https://www.serrala.com/
700+
Serrala is a global leader in financial automation and B2B payments software.
Founded with a vision to simplify and secure financial processes, Serrala has
established itself as a key player in the fintech industry, providing innovative
solutions for businesses of all sizes. Their headquarters is located in Hamburg,
Germany, and operates on a global scale, serving clients in various industries.
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HEADQUARTERS:
INDUSTRY:
WEBSITE:
NUMBER OF EMPLOYEES:
Company information
2
Serrala
Germany
Financial and payments software
https://www.serrala.com/
700+
Serrala is a global leader in financial automation and B2B payments software.
Founded with a vision to simplify and secure financial processes, Serrala has
established itself as a key player in the fintech industry, providing innovative
solutions for businesses of all sizes. Their headquarters is located in Hamburg,
Germany, and operates on a global scale, serving clients in various industries.
PUBLIC
CHALLENGE: SOLUTION: OUTCOME:
How Serrala is Redefining Financial Processes Across Borders
3
with unified global processes
following the Fit-to-Standard
approach
taken to complete the project
across all 10 countries.
saved in implementation time with
Globant’s G>Velocity Methodology
accelerators.
10 Countries
Serrala
10 Months only 50%
Serrala faced challenges in aligning business processes across
10 of the countries it operates in, particularly in Germany, the
US, and Canada. To address this, the company aimed to
establish a unified global process to streamline operations,
enhance automation, and reduce costs leveraging SAP S/4HANA
Public Cloud. Key challenges during the implementation
included integrating finance, accounting, sales, and procurement,
especially professional services and subscription billing
processes. Additionally, the project required automating revenue
processes, C-level reporting, and compliance, while managing
complex integrations with Salesforce, Avalara, Concur, and
SuccessFactors to ensure seamless data flow and operational
efficiency.
Serrala’s Greenfield SAP S/4HANA Public Cloud implementation is
a lead-to-revenue transformation program across 10 countries,
automating processes for sales, billing, and revenue recognition.
The solution unifies finance, sales, procurement, professional
services, and subscription billing, leveraging Salesforce CPQ and
SAP’s Business Technology Platform. It includes embedded
analytics, SAP Document Compliance, and RPA automation with
Serrala Alevate for payment processing. Complex integrations with
Salesforce, Avalara, SAP Concur, and SAP SuccessFactors were
delivered within the same timeline. A Clean Core approach
streamlined operations between Germany and the US/Canada,
improving efficiency, reducing costs, and ensuring alignment with
SAP best practices
Implemented unified global processes across 10+ countries,
focusing on Germany and the US/Canada.
Integrated Salesforce CPQ to optimize sales, subscription,
and professional services.
Enabled real-time reporting and dashboards for better
decision-making and visibility.
Streamlined expense reporting with seamless Concur
integration.
Connected SuccessFactors as a single source of truth using
pre-configured integrations.
Adopted a clean core approach to simplify operations and
reduce costs.
Enhanced data management and ensured regulatory
compliance with SAP Document Compliance and Reporting
Elevated AP integration & automation.
PUBLIC
How Serrala is Redefining Financial Processes Across Borders
3
with unified global processes
following the Fit-to-Standard
approach
taken to complete the project
across all 10 countries.
saved in implementation time with
Globant’s G>Velocity Methodology
accelerators.
10 Countries
Serrala
10 Months only 50%
Serrala faced challenges in aligning business processes across
10 of the countries it operates in, particularly in Germany, the
US, and Canada. To address this, the company aimed to
establish a unified global process to streamline operations,
enhance automation, and reduce costs leveraging SAP S/4HANA
Public Cloud. Key challenges during the implementation
included integrating finance, accounting, sales, and procurement,
especially professional services and subscription billing
processes. Additionally, the project required automating revenue
processes, C-level reporting, and compliance, while managing
complex integrations with Salesforce, Avalara, Concur, and
SuccessFactors to ensure seamless data flow and operational
efficiency.
Serrala’s Greenfield SAP S/4HANA Public Cloud implementation is
a lead-to-revenue transformation program across 10 countries,
automating processes for sales, billing, and revenue recognition.
The solution unifies finance, sales, procurement, professional
services, and subscription billing, leveraging Salesforce CPQ and
SAP’s Business Technology Platform. It includes embedded
analytics, SAP Document Compliance, and RPA automation with
Serrala Alevate for payment processing. Complex integrations with
Salesforce, Avalara, SAP Concur, and SAP SuccessFactors were
delivered within the same timeline. A Clean Core approach
streamlined operations between Germany and the US/Canada,
improving efficiency, reducing costs, and ensuring alignment with
SAP best practices
Implemented unified global processes across 10+ countries,
focusing on Germany and the US/Canada.
Integrated Salesforce CPQ to optimize sales, subscription,
and professional services.
Enabled real-time reporting and dashboards for better
decision-making and visibility.
Streamlined expense reporting with seamless Concur
integration.
Connected SuccessFactors as a single source of truth using
pre-configured integrations.
Adopted a clean core approach to simplify operations and
reduce costs.
Enhanced data management and ensured regulatory
compliance with SAP Document Compliance and Reporting
Elevated AP integration & automation.
PUBLIC