Wein Wolf - SAP Innovation Awards 2025
Wein Wolf's sales team now visits customers equipped with an iPad, utilizing SAP Sales Cloud to efficiently search for products based on customer interest. They can display bottle images, access detailed product datasheets from Akeneo Product Cloud, and, most importantly, enter purchase orders instantly while engaging with the customer. Download the DocumentPUBLIC
Entry Pitch Deck
Wein Wolf GmbH
Ramin Movahed-Schwarz
Wines, Champagnes and Spirits Merchant Wholesalers
Blending Sales Success with Sustainability
in the Wine Industry
Entry Pitch Deck
Wein Wolf GmbH
Ramin Movahed-Schwarz
Wines, Champagnes and Spirits Merchant Wholesalers
Blending Sales Success with Sustainability
in the Wine Industry
COMPANY NAME:
HEADQUARTERS:
INDUSTRY:
WEBSITE:
NUMBER OF EMPLOYEES:
Company information
2
Wein Wolf GmbH
Bonn, Germany
Wines, Champagnes and Spirits
Merchant Wholesalers
https://www.weinwolf.de/
200 employees
Wein Wolf GmbH specializes in the exclusive import and distribution of
top international wines, champagne, and spirits. With 40 years of market
experience, Wein Wolf is a leader in the premium segment and a trusted
partner to 12,000 top restaurateurs, specialty retailers, and the food trade.
By transitioning from paper-based sales processes to digital tools, we
have significantly reduced our paper consumption and carbon footprint.
Our streamlined operations enhance efficiency while supporting
sustainable business practices.
PUBLIC
HEADQUARTERS:
INDUSTRY:
WEBSITE:
NUMBER OF EMPLOYEES:
Company information
2
Wein Wolf GmbH
Bonn, Germany
Wines, Champagnes and Spirits
Merchant Wholesalers
https://www.weinwolf.de/
200 employees
Wein Wolf GmbH specializes in the exclusive import and distribution of
top international wines, champagne, and spirits. With 40 years of market
experience, Wein Wolf is a leader in the premium segment and a trusted
partner to 12,000 top restaurateurs, specialty retailers, and the food trade.
By transitioning from paper-based sales processes to digital tools, we
have significantly reduced our paper consumption and carbon footprint.
Our streamlined operations enhance efficiency while supporting
sustainable business practices.
PUBLIC
CHALLENGE: SOLUTION: OUTCOME:
Blending Sales Success with Sustainability
3
Of their products have complete and
accurate data
Of sales made through mobile sales
solution
Increase in website domain visibility as
measured by SEO
97%
Wein Wolf
55% 750%
Wein Wolf’s sales team relied on pen, paper, and
print catalogs when visiting customers. To provide
product details, they had to manually locate the right
catalog and product. Purchase requests were
handwritten in the field and later processed at a
computer, making the workflow inefficient and
resource-intensive. This paper-heavy process was
not only time-consuming but also environmentally
unsustainable, contributing to unnecessary waste
and a larger carbon footprint.
Wein Wolf's sales team now visits customers
equipped with an iPad, utilizing SAP Sales Cloud to
efficiently search for products based on customer
interest. They can display bottle images, access
detailed product datasheets from Akeneo Product
Cloud, and, most importantly, enter purchase orders
instantly while engaging with the customer.
With SAP Sales Cloud and Akeneo Product Cloud,
sales teams now benefit from enhanced sales
support, performance management, and usability.
The platform provides a 360-degree view of sales
processes and customer information, combined with
complete and accurate product information, enabling
real-time customer and sales analysis, centralized
order and quote creation, and customer site and
tour planning. Sales performance management has
been improved with lead-to-data analysis, detections
of lost orders and missed opportunities, and
improved sales recognition capabilities. Additionally,
usability for field sales teams has greatly improved
with mobile access, which has proven to drive better
customer engagement and sales success.
PUBLIC
Blending Sales Success with Sustainability
3
Of their products have complete and
accurate data
Of sales made through mobile sales
solution
Increase in website domain visibility as
measured by SEO
97%
Wein Wolf
55% 750%
Wein Wolf’s sales team relied on pen, paper, and
print catalogs when visiting customers. To provide
product details, they had to manually locate the right
catalog and product. Purchase requests were
handwritten in the field and later processed at a
computer, making the workflow inefficient and
resource-intensive. This paper-heavy process was
not only time-consuming but also environmentally
unsustainable, contributing to unnecessary waste
and a larger carbon footprint.
Wein Wolf's sales team now visits customers
equipped with an iPad, utilizing SAP Sales Cloud to
efficiently search for products based on customer
interest. They can display bottle images, access
detailed product datasheets from Akeneo Product
Cloud, and, most importantly, enter purchase orders
instantly while engaging with the customer.
With SAP Sales Cloud and Akeneo Product Cloud,
sales teams now benefit from enhanced sales
support, performance management, and usability.
The platform provides a 360-degree view of sales
processes and customer information, combined with
complete and accurate product information, enabling
real-time customer and sales analysis, centralized
order and quote creation, and customer site and
tour planning. Sales performance management has
been improved with lead-to-data analysis, detections
of lost orders and missed opportunities, and
improved sales recognition capabilities. Additionally,
usability for field sales teams has greatly improved
with mobile access, which has proven to drive better
customer engagement and sales success.
PUBLIC
4
With a single source of truth for our product
data, we’ve dramatically improved our data
quality and empowered our sales team.
We've moved from fragmented, inconsistent
information to a seamless, data-driven sales
process, enabling us to expand our reach
and provide a superior customer experience.
Ramin Movahed-Schwarz
Head of Digital Hub & E-Commerce, Wein Wolf GmbH
PUBLIC
With a single source of truth for our product
data, we’ve dramatically improved our data
quality and empowered our sales team.
We've moved from fragmented, inconsistent
information to a seamless, data-driven sales
process, enabling us to expand our reach
and provide a superior customer experience.
Ramin Movahed-Schwarz
Head of Digital Hub & E-Commerce, Wein Wolf GmbH
PUBLIC
COMPANY NAME:
Participating partner information
We're incredibly proud of Wein Wolf’s digital
transformation. They've demonstrated how a
unified product information strategy, coupled
with powerful integrations to tools like SAP
Sales Cloud, can revolutionize a business.
Seeing them empower their sales team with
real-time information and achieve perfect
product data quality scores across 97% of
their products is a testament to our
partnership.
Romain Fouache
CEO, Akeneo
5
Akeneo
Akeneo empowers organizations to create world-class product experiences across all
customer touchpoints. Akeneo's intelligent Product Cloud helps brands, manufacturers,
distributors, and retailers accelerate growth, reduce time-to-market, and boost conversions.
Businesses leveraging Akeneo see a 50% productivity increase, 4x higher conversion rates,
and 40% fewer returns.
PUBLIC
Participating partner information
We're incredibly proud of Wein Wolf’s digital
transformation. They've demonstrated how a
unified product information strategy, coupled
with powerful integrations to tools like SAP
Sales Cloud, can revolutionize a business.
Seeing them empower their sales team with
real-time information and achieve perfect
product data quality scores across 97% of
their products is a testament to our
partnership.
Romain Fouache
CEO, Akeneo
5
Akeneo
Akeneo empowers organizations to create world-class product experiences across all
customer touchpoints. Akeneo's intelligent Product Cloud helps brands, manufacturers,
distributors, and retailers accelerate growth, reduce time-to-market, and boost conversions.
Businesses leveraging Akeneo see a 50% productivity increase, 4x higher conversion rates,
and 40% fewer returns.
PUBLIC
GLOBAL CHALLENGES
Challenges
BUSINESS CHALLENGES
PUBLIC 6
By transitioning to digital tools, we've not only improved efficiency
but also significantly reduced paper waste, aligning with our
sustainability goals. This shift mirrors a broader trend in the wine
industry, where digital transformation is helping businesses
streamline operations and enhance environmental responsibility.
As noted in a recent review on digitalization in the wine industry,
"digital technologies offer transformative possibilities for improving
efficiency, sustainability, and consumer experiences throughout the
wine value chain."
Although 55% of sales were conducted offline by external sales
teams, the ordering process was slow, error-prone, and inefficient.
Sales reps relied on printed catalogs and handwritten order forms,
making it difficult to provide customers with accurate, real-time
product information.
The impact on customers and the sales force:
• Manual order entry into SAP Sales Cloud increased
administrative workload.
• Limited access to real-time product data to show onsite to
customers and prospects.
• Sales teams wasted valuable time and resources on paper
processes.
Challenges
BUSINESS CHALLENGES
PUBLIC 6
By transitioning to digital tools, we've not only improved efficiency
but also significantly reduced paper waste, aligning with our
sustainability goals. This shift mirrors a broader trend in the wine
industry, where digital transformation is helping businesses
streamline operations and enhance environmental responsibility.
As noted in a recent review on digitalization in the wine industry,
"digital technologies offer transformative possibilities for improving
efficiency, sustainability, and consumer experiences throughout the
wine value chain."
Although 55% of sales were conducted offline by external sales
teams, the ordering process was slow, error-prone, and inefficient.
Sales reps relied on printed catalogs and handwritten order forms,
making it difficult to provide customers with accurate, real-time
product information.
The impact on customers and the sales force:
• Manual order entry into SAP Sales Cloud increased
administrative workload.
• Limited access to real-time product data to show onsite to
customers and prospects.
• Sales teams wasted valuable time and resources on paper
processes.