Parle Biscuits Private Limited - SAP Innovation Awards 2025
Parle Biscuits Private Limited, a leading Indian biscuit and confectionery brand, enhanced the wholesaler onboarding experience by leveraging SAP Business Technology Platform (SAP BTP) to create a digital onboarding platform and an intuitive order entry portal. These platforms improved data accuracy, expedited approvals, and created user-friendly mobile experiences, resulting in a 2.5x increase in employee productivity and sustainable operations through paperless documentation - 5301 Download the DocumentPUBLIC
Entry Pitch Deck
Parle Biscuits Pvt. Ltd.
Wholesaler Management & Order Entry Transformation
FMCG
Empowering wholesalers with automation and
seamless order management
Entry Pitch Deck
Parle Biscuits Pvt. Ltd.
Wholesaler Management & Order Entry Transformation
FMCG
Empowering wholesalers with automation and
seamless order management
COMPANY NAME:
HEADQUARTERS:
INDUSTRY:
WEBSITE:
NUMBER OF EMPLOYEES:
Company information
2
Since 1929, Parle has been a leading Indian biscuit and confectionery
brand, understanding consumer needs to offer health, taste, and value.
Committed to passion and integrity, Parle delivers innovative, high-quality
products in India and globally. Core values—Trust, Respect, Integrity,
and Innovation—foster success.
As the maker of Parle-G, the world’s best-selling biscuit since 1939,
Parle remains a symbol of quality, nutrition, and taste across generations.
PUBLIC
Parle Biscuits Pvt. Ltd.
Mumbai, India
Fast-moving consumer goods
www.parleproducts.com
10,000+
HEADQUARTERS:
INDUSTRY:
WEBSITE:
NUMBER OF EMPLOYEES:
Company information
2
Since 1929, Parle has been a leading Indian biscuit and confectionery
brand, understanding consumer needs to offer health, taste, and value.
Committed to passion and integrity, Parle delivers innovative, high-quality
products in India and globally. Core values—Trust, Respect, Integrity,
and Innovation—foster success.
As the maker of Parle-G, the world’s best-selling biscuit since 1939,
Parle remains a symbol of quality, nutrition, and taste across generations.
PUBLIC
Parle Biscuits Pvt. Ltd.
Mumbai, India
Fast-moving consumer goods
www.parleproducts.com
10,000+
CHALLENGE: SOLUTION: OUTCOME:
Wholesaler management and order entry transformation
3
Increase in Wholesale Data Digitization
and Storage
Reduction in Wholesaler Onboarding TAT Reduction in Manual Effort of Employees
95%
Parle Biscuits Pvt. Ltd.
80% 90%
• Managing 200+ new wholesaler appointments per
month with manual onboarding processes led to
data inaccuracies, delayed approvals,
inefficiencies, and lack of scalability
• With a vast network of 8,000+ wholesalers, both
wholesalers and Parle’s stakeholders struggled
with order placement and tracking, negatively
impacting sales performance and operational
efficiency
To enhance the wholesaler onboarding experience,
Parle leveraged SAP Business Technology Platform
(SAP BTP) to create:
• A digital onboarding platform with automated
KYC validation, digitalized documentation,
and real-time tracking, eliminating errors and
reducing approval time
• An intuitive order entry portal that enables
wholesalers to browse, create, and manage
orders with inventory visibility and order history
tracking, improving overall user experience
• Digitalizing wholesaler lifecycle management
enabled Parle to reduce manual effort and
expand its distribution network
• The order entry portal streamlined order entries,
processing and allowed real-time tracking
• Both platforms improved data accuracy,
expedited approvals, and created user-friendly
mobile experiences
• 2.5x increase in employee productivity
• Enhanced compliance and transparency
• Sustainable operations due to paperless
documentation and reduced carbon footprint
PUBLIC
Wholesaler management and order entry transformation
3
Increase in Wholesale Data Digitization
and Storage
Reduction in Wholesaler Onboarding TAT Reduction in Manual Effort of Employees
95%
Parle Biscuits Pvt. Ltd.
80% 90%
• Managing 200+ new wholesaler appointments per
month with manual onboarding processes led to
data inaccuracies, delayed approvals,
inefficiencies, and lack of scalability
• With a vast network of 8,000+ wholesalers, both
wholesalers and Parle’s stakeholders struggled
with order placement and tracking, negatively
impacting sales performance and operational
efficiency
To enhance the wholesaler onboarding experience,
Parle leveraged SAP Business Technology Platform
(SAP BTP) to create:
• A digital onboarding platform with automated
KYC validation, digitalized documentation,
and real-time tracking, eliminating errors and
reducing approval time
• An intuitive order entry portal that enables
wholesalers to browse, create, and manage
orders with inventory visibility and order history
tracking, improving overall user experience
• Digitalizing wholesaler lifecycle management
enabled Parle to reduce manual effort and
expand its distribution network
• The order entry portal streamlined order entries,
processing and allowed real-time tracking
• Both platforms improved data accuracy,
expedited approvals, and created user-friendly
mobile experiences
• 2.5x increase in employee productivity
• Enhanced compliance and transparency
• Sustainable operations due to paperless
documentation and reduced carbon footprint
PUBLIC
4
Our digital transformation milestone in wholesaler
onboarding and order entry leverages SAP BTP to
replace manual steps with API-driven KYC
validation, multi-level approvals, and digital
document storage. Streamlined processes enhance
user experience, enabling effortless application
tracking and effectively integrating multiple
technologies into a cohesive solution.
Sanjay Joshi
Head of IT and Digital Transformation, Parle Biscuits Pvt. Ltd.
PUBLIC
Our digital transformation milestone in wholesaler
onboarding and order entry leverages SAP BTP to
replace manual steps with API-driven KYC
validation, multi-level approvals, and digital
document storage. Streamlined processes enhance
user experience, enabling effortless application
tracking and effectively integrating multiple
technologies into a cohesive solution.
Sanjay Joshi
Head of IT and Digital Transformation, Parle Biscuits Pvt. Ltd.
PUBLIC
COMPANY NAME:
Participating partner information
Extentia's SAP BTP expertise and innovation
make us a trusted partner in Parle’s digital
transformation. We optimized wholesaler
onboarding and order entry, enhancing
technology strategy, streamlining operations,
elevating customer experience, and driving
business growth—all aligned with Parle’s
objectives.
Devashish Nayak
Vice President—Delivery
Extentia Information Technology,
A Merkle Company
5
Extentia Information Technology, A
Merkle Company
Extentia, India’s first SAP AppHaus member and an experienced SAP partner, supported
Parle’s digital transformation.
Extentia served as a trusted innovation partner, delivering end-to-end solution architecture
with an experience-centric approach. By leveraging SAP BTP for wholesaler onboarding and
order entry solutions, Extentia enhanced operational efficiency, stakeholder satisfaction, and
business growth.
PUBLIC
Participating partner information
Extentia's SAP BTP expertise and innovation
make us a trusted partner in Parle’s digital
transformation. We optimized wholesaler
onboarding and order entry, enhancing
technology strategy, streamlining operations,
elevating customer experience, and driving
business growth—all aligned with Parle’s
objectives.
Devashish Nayak
Vice President—Delivery
Extentia Information Technology,
A Merkle Company
5
Extentia Information Technology, A
Merkle Company
Extentia, India’s first SAP AppHaus member and an experienced SAP partner, supported
Parle’s digital transformation.
Extentia served as a trusted innovation partner, delivering end-to-end solution architecture
with an experience-centric approach. By leveraging SAP BTP for wholesaler onboarding and
order entry solutions, Extentia enhanced operational efficiency, stakeholder satisfaction, and
business growth.
PUBLIC
GLOBAL CHALLENGES
Challenges
BUSINESS CHALLENGES
PUBLIC 6
Global supply chain disruptions, rising costs, and resource
shortages are reshaping wholesale operations. Manual
inefficiencies, sustainability concerns, and evolving market
demands push businesses to adopt smarter, technology-driven
solutions. To stay competitive, organizations must optimize
processes, improve transparency, and build resilience.
Key Challenges:
• Operational inefficiencies: Manual processes led to errors,
delays, and excessive resource consumption, increasing costs
and carbon footprint
• Sustainability: Reducing waste through automation, optimizing
processes for long-term environmental impact
• Resilient supply chain: Leveraging technology to streamline
operations and improve scalability
• Workforce readiness: Adapting traditional wholesale networks
to digital tools, to enhance engagement and productivity
Streamlining wholesaler onboarding and order entry became
critical, requiring innovation in people, process, place, and
technology to restore stakeholder productivity and efficiency.
Wholesaler onboarding:
• Monthly manual onboarding of over 200+ wholesalers
across India
• Challenges in tracking and monitoring due to a lack of
technology
• Manual KYC verification and approval process resulting in
delays in wholesaler onboarding
• Inconsistent and inaccurate data handling
Order entry:
• Difficulties in creating and managing monthly orders for over
8K+ wholesalers
• Need for seamless order entry to enhance wholesaler
experience and product distribution
Challenges
BUSINESS CHALLENGES
PUBLIC 6
Global supply chain disruptions, rising costs, and resource
shortages are reshaping wholesale operations. Manual
inefficiencies, sustainability concerns, and evolving market
demands push businesses to adopt smarter, technology-driven
solutions. To stay competitive, organizations must optimize
processes, improve transparency, and build resilience.
Key Challenges:
• Operational inefficiencies: Manual processes led to errors,
delays, and excessive resource consumption, increasing costs
and carbon footprint
• Sustainability: Reducing waste through automation, optimizing
processes for long-term environmental impact
• Resilient supply chain: Leveraging technology to streamline
operations and improve scalability
• Workforce readiness: Adapting traditional wholesale networks
to digital tools, to enhance engagement and productivity
Streamlining wholesaler onboarding and order entry became
critical, requiring innovation in people, process, place, and
technology to restore stakeholder productivity and efficiency.
Wholesaler onboarding:
• Monthly manual onboarding of over 200+ wholesalers
across India
• Challenges in tracking and monitoring due to a lack of
technology
• Manual KYC verification and approval process resulting in
delays in wholesaler onboarding
• Inconsistent and inaccurate data handling
Order entry:
• Difficulties in creating and managing monthly orders for over
8K+ wholesalers
• Need for seamless order entry to enhance wholesaler
experience and product distribution