Dr. Ing. h.c. F. Porsche AG – SAP Innovation Awards 2025

Porsche's marketing, powered by SAP, faces dealer network challenges due to its complexity. To enhance digital marketing, Porsche integrated Anaphora Content Studio with SAP Marketing, enabling streamlined, CI-compliant content creation across multiple platforms. This improves efficiency, brand consistency, and personalization, while reducing reliance on external agencies. Anaphora is currently deployed in major markets with a global rollout in progress. - 5443 Download the Document