Martur Fompak: Helping the automotive industry reduce carbon emissions with an AI-assisted cockpit configurator
Learn how Martur Fompak uses an AI model trained on SAP AI Core and SAP AI Launchpad to propose sustainable purchasing options for customers. Download the DocumentINTERNAL – SAP Only (delete if public)
Martur Fompak: Helping the automotive
industry reduce carbon emissions with
an AI-assisted cockpit configurator
As a leading supplier of automotive seats and interiors, Martur Fompak International (MFI)
aims to reshape mobility with responsible solutions. The company is dedicated to reducing
carbon emissions across production processes in 30 locations and seven countries. For
example, to reduce greenhouse gas emissions, it generates electricity from renewable and
solar energy resources in production plants.
MFI also wants to increase its use of organic and recycled materials, including in the seating
fabrics it offers. It needed to accurately measure and report on the carbon footprint of
these fabrics while showing customers the environmental implications of product choices
in real time. This would not only aid sustainable decision-making but also set a new
benchmark for the automotive industry.
Martur Fompak: Helping the automotive
industry reduce carbon emissions with
an AI-assisted cockpit configurator
As a leading supplier of automotive seats and interiors, Martur Fompak International (MFI)
aims to reshape mobility with responsible solutions. The company is dedicated to reducing
carbon emissions across production processes in 30 locations and seven countries. For
example, to reduce greenhouse gas emissions, it generates electricity from renewable and
solar energy resources in production plants.
MFI also wants to increase its use of organic and recycled materials, including in the seating
fabrics it offers. It needed to accurately measure and report on the carbon footprint of
these fabrics while showing customers the environmental implications of product choices
in real time. This would not only aid sustainable decision-making but also set a new
benchmark for the automotive industry.
INTERNAL – SAP Only (delete if public)
“At Martur Fompak International, we believe this project
using SAP solutions will raise awareness and trigger change
in the regions in which we operate and the automotive
industry as a whole.”
Can Üstünberk, Executive Board Member, Martur Fompack International
Martur Fompak International
Istanbul, Turkey
www.marturfompak.com
Industry
Automotive
Employees
>7,000
Revenue
US$401.5 million
Products and services
Automotive seating and
interior systems
Featured solutions
SAP BTP, SAP Sustainability Footprint
Management, SAP Build Apps, SAP AI Core,
and SAP AI Launchpad
34%
Fewer carbon emissions by
helping customers choose
sustainable products
10x
Faster development using
libraries and low-code tools
Before: Challenges and opportunities
• Provide sustainable options for OEM customers by enabling them to see the carbon footprint impact
of seating-fabric choices before making a purchase
• Create a competitive edge and a unique selling point against peer companies
Why SAP
• Rapid development and enrichment of core AI applications using SAP AI Core infrastructure, SAP AI
Launchpad, and algorithm libraries within services for SAP Business Technology Platform (SAP BTP)
• SAP Sustainability Footprint Management solution, helping decarbonize value chains
• SAP Build Apps development environment, enabling low-code/no-code development of applications
in days instead of weeks
After: Value-driven results
• Developed an AI-assisted mobile app that lets customers compare fabrics and choose a more
sustainable alternative to reduce carbon emissions
• Reduced human effort, allowing for a greater focus on decarbonizing processes
• Calculated the carbon footprints of each production plant monthly, enabling immediate responses to
increases
Redefining cockpit customization and promoting sustainability
with intelligent technologies from SAP
95997enUS (25/01) © 2025 SAP SE or an SAP affiliate company. sap.com/terms-of-use
“At Martur Fompak International, we believe this project
using SAP solutions will raise awareness and trigger change
in the regions in which we operate and the automotive
industry as a whole.”
Can Üstünberk, Executive Board Member, Martur Fompack International
Martur Fompak International
Istanbul, Turkey
www.marturfompak.com
Industry
Automotive
Employees
>7,000
Revenue
US$401.5 million
Products and services
Automotive seating and
interior systems
Featured solutions
SAP BTP, SAP Sustainability Footprint
Management, SAP Build Apps, SAP AI Core,
and SAP AI Launchpad
34%
Fewer carbon emissions by
helping customers choose
sustainable products
10x
Faster development using
libraries and low-code tools
Before: Challenges and opportunities
• Provide sustainable options for OEM customers by enabling them to see the carbon footprint impact
of seating-fabric choices before making a purchase
• Create a competitive edge and a unique selling point against peer companies
Why SAP
• Rapid development and enrichment of core AI applications using SAP AI Core infrastructure, SAP AI
Launchpad, and algorithm libraries within services for SAP Business Technology Platform (SAP BTP)
• SAP Sustainability Footprint Management solution, helping decarbonize value chains
• SAP Build Apps development environment, enabling low-code/no-code development of applications
in days instead of weeks
After: Value-driven results
• Developed an AI-assisted mobile app that lets customers compare fabrics and choose a more
sustainable alternative to reduce carbon emissions
• Reduced human effort, allowing for a greater focus on decarbonizing processes
• Calculated the carbon footprints of each production plant monthly, enabling immediate responses to
increases
Redefining cockpit customization and promoting sustainability
with intelligent technologies from SAP
95997enUS (25/01) © 2025 SAP SE or an SAP affiliate company. sap.com/terms-of-use
INTERNAL – SAP Only (delete if public)
Martur Fompak uses an AI model trained on SAP AI Core
and SAP AI Launchpad to propose sustainable purchasing
options for customers.
50x
Faster calculation by
replacing manual processes
3,000
Seating-fabric options
covered by the mobile app
Martur Fompak International (MFI) wanted to give both internal teams and OEM
customers a real-time view of the carbon impacts of different seating fabrics.
To achieve this, the company integrated SAP software including the RISE with SAP
and SAP Sustainability Footprint Management solutions and the SAP Manufacturing
Integration and Intelligence and SAP Manufacturing Execution applications. It also
took advantage of software such as SAP AI Core infrastructure and SAP AI
Launchpad, as well as the low-code/no-code functionality of the SAP Build Apps
development environment.
The resulting mobile app intelligently suggests seating-fabric choices from a vast
selection of options based on a reference photo uploaded by the user, letting
them appraise their carbon footprint impact before making a choice. Connecting
SAP solutions has helped MFI reduce carbon emissions per seat, improve data
accuracy, and enhance customer experiences with sustainable and transparent
choices.
Empowering customers to make sustainable decisions with a
custom-built, AI-enabled mobile app
Martur Fompak uses an AI model trained on SAP AI Core
and SAP AI Launchpad to propose sustainable purchasing
options for customers.
50x
Faster calculation by
replacing manual processes
3,000
Seating-fabric options
covered by the mobile app
Martur Fompak International (MFI) wanted to give both internal teams and OEM
customers a real-time view of the carbon impacts of different seating fabrics.
To achieve this, the company integrated SAP software including the RISE with SAP
and SAP Sustainability Footprint Management solutions and the SAP Manufacturing
Integration and Intelligence and SAP Manufacturing Execution applications. It also
took advantage of software such as SAP AI Core infrastructure and SAP AI
Launchpad, as well as the low-code/no-code functionality of the SAP Build Apps
development environment.
The resulting mobile app intelligently suggests seating-fabric choices from a vast
selection of options based on a reference photo uploaded by the user, letting
them appraise their carbon footprint impact before making a choice. Connecting
SAP solutions has helped MFI reduce carbon emissions per seat, improve data
accuracy, and enhance customer experiences with sustainable and transparent
choices.
Empowering customers to make sustainable decisions with a
custom-built, AI-enabled mobile app