Noveon Magnetics - A Force of Nature

In this WSJ interview, the CIO of Noveon Magnetics, discusses how cloud technology enabled them to create a foundation for rapid, and replicable growth. Download the Document

How this Texas manufacturer iscreating a foundation for rapid,replicable growth.A Force ofNatureThis article was previously published on partners.wsj.com on November 25, 2024. Custom Content from WSJ is a unit of The Wall Street JournalAdvertising Department. The Wall Street Journal news organization was not involved in the creation of this content.Given their presence in everything fromsmartphones and electric vehicles to MRImachines and refrigerators, rare earthmagnets — powerful magnets made fromspecific metallic elements — are attractingsignificant attention. Since its founding in 2014,Noveon Magnetics, a Texas-based manufacturerand recycler of rare earth magnets, has seen itsoperations grow substantially, expanding fromfour employees to about 100 today.Noveon’s success has been fueled by theconstruction of a state-of-the-art manufacturingplant in San Marcos, where it expects toproduce 2,000 tons of magnets annually.Chief Information Officer Catalina Oana Tudorrecently explained how embracing technologyhas been critical to supporting Noveon’s growth,and why it’s integral for superchargingfuture expansion.
Catalina, what challenges hasgrowth presented, and how isNoveon navigating them?Noveon’s goal has always been to build a smartmanufacturing plant. Every new machine installedon the factory floor and every analytical toolpurchased for our laboratory has to be properlyintegrated into the overall network and softwareinfrastructure. Inevitably, the IT departmenthas had to expand to support all manufacturingactivities, including maintaining systems, servicingdevices and ensuring network integrity withno downtime.We’ve implemented strict procedures to avoidadopting systems and tools that don’t integratewell. This has prevented silos and inefficienciesthat can quickly arise as you expand.Growing from a small team to dozens of peopleno longer sitting together in one room has meantwe’ve had to enable real-time collaboration andmaintain team cohesion no matter where peopleare physically located. So we’ve invested inadvanced communications platforms and robustproject management tools.How does Noveon’s highlyspecialized and sophisticatedmanufacturing process affectyour decisions?We have a great team of automation engineers andsystems architects who can design and developsoftware solutions and connect these solutionstogether. But we also have had to choose theright business systems and off-the-shelf solutionspartners that allow us to integrate our data andbuild off their experience and expertise.As we’ve grown, we’ve had to transition awayfrom spreadsheets to a system that people couldinteract with and that integrates data across theorganization. We’ve needed to bring togethereverything from our manufacturing data andanalytics to the financial dimensions of thebusiness under one umbrella. We’re in the processof integrating the SAP enterprise resourceplanning (ERP) system and expect to have it fullyup and running in 2025.What was Noveon’s approach toselecting a cloud ERP platform?We recognized if we wanted to access the latestfeatures and technologies, like artificial intelligence,cloud ERP was the only option. Also, cloud-basedplatforms offer the advantage of continuousintegration and deployment while more efficientlyaddressing bugs and introducing new features.Whenever we include a system in the cloud, ourkey requirement is that it must provide robustintegration and flexibility so that all our systemscan communicate with each other. We neededan ERP that could cover the wide range ofbusiness functions that we have, like finance,supply chain, customer relationship managementand procurement. SAP S/4HANA quickly stood outfrom all the other systems we considered becauseit’s globally recognized and has a vast network ofpartners, consultants and developers, which, forus, translates to great support resources and third-party integrations.A Force of NatureThis article was previously published on partners.wsj.com on November 25, 2024. Custom Content from WSJ is a unit of The Wall Street JournalAdvertising Department. The Wall Street Journal news organization was not involved in the creation of this content.
How would you advise companiesnavigating similar growth toapproach technologicalinvestments and processimprovements?For companies experiencing rapid growth, aligningtechnology is critical. Designing and architectingthe right solutions for a rapidly growing companyis like a puzzle — you need to understand allthe available pieces, technologies, systems andplatforms, as well as how to fit them all together.As you grow, the flexibility and scalability of thosesolutions become even more critical. That’s whatallows you to have a foundation that can adapt andexpand as the needs of the business evolve.It’s crucial to recognize the right time to introducea new technology. It can help you tremendously or,if you introduce it too soon, break your flow anddamage your business. So we’ve focused on timingthe deployment of our ERP and other solutionsfor the point at which we truly needed them. It’scritical, I’d say, to choose the right ERP system foryour business, especially in manufacturing. Onceyou understand the problems you’re facing andyou have a clear vision for the right team, partners,tools and systems, manufacturing becomes easy.Implemented correctly, an ERP system helps yoube more successful, precise and focused, bringingdata and processes together.How will your ERP help propelNoveon’s continued growth?Our goal is to expand not just in our Texas facility,but also create similar facilities all over the countryand the world. So if we have things set up correctlyin our first facility, hopefully we can copy and pastethem in the others. SAP fits nicely because it’s aglobal solutions provider — so no matter whereyou go in the world, you can adapt it.A Force of NatureThis article was previously published on partners.wsj.com on November 25, 2024. Custom Content from WSJ is a unit of The Wall Street JournalAdvertising Department. The Wall Street Journal news organization was not involved in the creation of this content.