
Experience Wizard Winner: SCOTT Sports produces bicycles, winter equipment, and other outdoor gear, and the company has a long history of product innovation leadership. To inject that same innovation leadership into their IT strategy, the company partnered with SAP to launch the “Data-Driven Customer Experience” – a total transformation of their customer and dealer user experiences. The consumer business has grown 220% since the initiative began and 70% of their customers rate the new experience as Good or Great.
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