SAP Innovation Awards 2023 Krones AG
PUBLIC
SAP Innovation Awards 2023
Entry Pitch Deck
Krones Group
Reducing Energy and Media Consumption for
Beverage Businesses with Data Insights as a Service
SAP Innovation Awards 2023
Entry Pitch Deck
Krones Group
Reducing Energy and Media Consumption for
Beverage Businesses with Data Insights as a Service
2PUBLIC© 2023 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Company Information
Headquarters
Industry
Web Site
Company Name
No of Employees
Neutraubling, Germany
17,000
www.krones.com and www.krones.digital
The Krones Group is the world market leader in the field of filling and packaging technology for beverages and liquid
foods. Businesses everywhere depend on process technology, filling technology, packaging machines, and IT solutions
from Krones every single day. The company’s solutions have transformed how the industry runs, with solutions that
smooth the packaging cycle and help get products to consumers faster and at a lower cost.
Krones was founded in 1951 and has remained a leader in technology ever since. Today, this includes digital technology
– the company recently brought together all its digitalization and automation resources to create Krones.digital. This
group-wide Krones community includes approximately 500 experts who work across borders on digital solutions to
increase the efficiency of production processes and to lead the industry toward a sustainable future.
In 2008, Krones launched the sustainability program “enviro,” which focuses on bringing sustainability and resource
conservation to every step of the value chain – both at Krones itself and at its customers in the food and beverage
sector. The enviro product range includes machines, systems, and solutions that set themselves apart from the
competition with their high-sustainability performance.
Krones Group
Consumer products
Company Information
Headquarters
Industry
Web Site
Company Name
No of Employees
Neutraubling, Germany
17,000
www.krones.com and www.krones.digital
The Krones Group is the world market leader in the field of filling and packaging technology for beverages and liquid
foods. Businesses everywhere depend on process technology, filling technology, packaging machines, and IT solutions
from Krones every single day. The company’s solutions have transformed how the industry runs, with solutions that
smooth the packaging cycle and help get products to consumers faster and at a lower cost.
Krones was founded in 1951 and has remained a leader in technology ever since. Today, this includes digital technology
– the company recently brought together all its digitalization and automation resources to create Krones.digital. This
group-wide Krones community includes approximately 500 experts who work across borders on digital solutions to
increase the efficiency of production processes and to lead the industry toward a sustainable future.
In 2008, Krones launched the sustainability program “enviro,” which focuses on bringing sustainability and resource
conservation to every step of the value chain – both at Krones itself and at its customers in the food and beverage
sector. The enviro product range includes machines, systems, and solutions that set themselves apart from the
competition with their high-sustainability performance.
Krones Group
Consumer products
3PUBLIC© 2023 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Challenge Solution Outcome
In close collaboration with its sustainability
experts, Krones developed a fully integrated
solution for customers to monitor, visualize,
and analyze energy and media data during
filling and packaging – a perfect addition to the
Krones sustainability program called enviro.
Krones.digital built the Integrated Analytics
solution using the SAP® Analytics Cloud
and SAP Data Warehouse Cloud solutions,
part of SAP Business Technology Platform.
Its selected self-service reporting approach
enables customers to modify the standard
Krones reports to fulfill their individual needs
in today’s fast-changing world.
Integrated Analytics creates the foundation to
improve processes in the filling and packaging
line as well as to reduce energy and media
consumption. The solution provides
transparency and enhanced insights in terms
of energy and media consumed during the
production process. Precalculated KPIs
help customers interpret consumption and
contextualize energy and media data. Based
on this reliable data, Krones can offer
personalized value-added services to help
customers reach their sustainability goals
and enable new business models.
Savings in energy and media consumption are
top of mind for businesses in beverage and
liquid food during a time of rising prices and
increasing customer interest in sustainability.
In addition, manufacturers such as Krones see
an increased need to provide added services
on top of traditional products so they can
satisfy customer requirements and enable
new business models. Krones needed to
provide customers with reliable access
to information on media and energy use
throughout the energy-intensive filling and
packaging process, which is a vital everyday
need for businesses in the industry.
Krones Group
3 Holistic view of energy
consumers in a filling and
packaging line360° Unified interface to view
energy and media data in
various contextsOne
Reducing Energy and Media Consumption
Key principles:
▪ Efficiency
▪ Sustainability
▪ Reliability
Challenge Solution Outcome
In close collaboration with its sustainability
experts, Krones developed a fully integrated
solution for customers to monitor, visualize,
and analyze energy and media data during
filling and packaging – a perfect addition to the
Krones sustainability program called enviro.
Krones.digital built the Integrated Analytics
solution using the SAP® Analytics Cloud
and SAP Data Warehouse Cloud solutions,
part of SAP Business Technology Platform.
Its selected self-service reporting approach
enables customers to modify the standard
Krones reports to fulfill their individual needs
in today’s fast-changing world.
Integrated Analytics creates the foundation to
improve processes in the filling and packaging
line as well as to reduce energy and media
consumption. The solution provides
transparency and enhanced insights in terms
of energy and media consumed during the
production process. Precalculated KPIs
help customers interpret consumption and
contextualize energy and media data. Based
on this reliable data, Krones can offer
personalized value-added services to help
customers reach their sustainability goals
and enable new business models.
Savings in energy and media consumption are
top of mind for businesses in beverage and
liquid food during a time of rising prices and
increasing customer interest in sustainability.
In addition, manufacturers such as Krones see
an increased need to provide added services
on top of traditional products so they can
satisfy customer requirements and enable
new business models. Krones needed to
provide customers with reliable access
to information on media and energy use
throughout the energy-intensive filling and
packaging process, which is a vital everyday
need for businesses in the industry.
Krones Group
3 Holistic view of energy
consumers in a filling and
packaging line360° Unified interface to view
energy and media data in
various contextsOne
Reducing Energy and Media Consumption
Key principles:
▪ Efficiency
▪ Sustainability
▪ Reliability
4PUBLIC© 2023 SAP SE or an SAP affiliate company. All rights reserved. ǀ
We help bottling and beverage businesses overcome their greatest challenges.
Today, that’s managing energy use and supporting sustainability as prices rise
and climate change looms. With our new solution, our customers can use
SAP Analytics Cloud to tap into their energy and media consumption data.
Severin Diepold, Head of Corporate Digitalization and Automation, Krones Group
“
”
We help bottling and beverage businesses overcome their greatest challenges.
Today, that’s managing energy use and supporting sustainability as prices rise
and climate change looms. With our new solution, our customers can use
SAP Analytics Cloud to tap into their energy and media consumption data.
Severin Diepold, Head of Corporate Digitalization and Automation, Krones Group
“
”
5PUBLIC© 2023 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Challenges and Objectives 1 of 2
Business ChallengesGlobal Challenges
▪ Krones and its customers need tools for cross-machine and
contextual interpretation of energy and media data (such as
total consumption and current flows). They also need the ability
to more easily expand and contextualize data as more data
sources become available.
▪ Krones wants to use energy and media data gathered from
customers to develop more sustainable machines and lines
that consume less energy.
▪ As an example, a Krones customer purchases (or already
owns) a filling and packaging line with an energy and media
measurement package. This company’s goal is to get an
overarching overview of the collected data in the context of
production to understand the efficiency of current energy and
media consumption and identify potential fields for optimization.
▪ Climate change is the most pressing challenge of our time. We
at Krones and our customers are asking ourselves how we can
work together to create a more sustainable world and hold back
the devastating effects of climate change. We must all assume
responsibility for climate change and contribute a solution to
solve this problem – for Krones, these are technology solutions.
Our company faces a unique challenge in developing solutions
that help our customers and, ideally, the entire beverage bottling
industry, achieve sustainable packaging cycles.
▪ The global energy crisis impacts everyone. Energy is an
increasingly valuable commodity, and beverage processing and
bottling processes are extremely energy intensive. Rising energy
prices lead to higher manufacturing costs, which in turn lead to
higher selling prices. Solutions for optimizing available energy
have been few and far between, and Krones is challenged with
meeting this need for the industry, for consumers, and for the
good of the world.
Challenges and Objectives 1 of 2
Business ChallengesGlobal Challenges
▪ Krones and its customers need tools for cross-machine and
contextual interpretation of energy and media data (such as
total consumption and current flows). They also need the ability
to more easily expand and contextualize data as more data
sources become available.
▪ Krones wants to use energy and media data gathered from
customers to develop more sustainable machines and lines
that consume less energy.
▪ As an example, a Krones customer purchases (or already
owns) a filling and packaging line with an energy and media
measurement package. This company’s goal is to get an
overarching overview of the collected data in the context of
production to understand the efficiency of current energy and
media consumption and identify potential fields for optimization.
▪ Climate change is the most pressing challenge of our time. We
at Krones and our customers are asking ourselves how we can
work together to create a more sustainable world and hold back
the devastating effects of climate change. We must all assume
responsibility for climate change and contribute a solution to
solve this problem – for Krones, these are technology solutions.
Our company faces a unique challenge in developing solutions
that help our customers and, ideally, the entire beverage bottling
industry, achieve sustainable packaging cycles.
▪ The global energy crisis impacts everyone. Energy is an
increasingly valuable commodity, and beverage processing and
bottling processes are extremely energy intensive. Rising energy
prices lead to higher manufacturing costs, which in turn lead to
higher selling prices. Solutions for optimizing available energy
have been few and far between, and Krones is challenged with
meeting this need for the industry, for consumers, and for the
good of the world.
6PUBLIC© 2023 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Why SAPProject Objectives
Challenges and Objectives 2 of 2
▪ SAP Business Technology Platform offers prepackaged
functions for integrating and extending various systems, which
helps Krones significantly reduce time to market.
▪ SAP Integration Suite makes it easier to connect various data
sources for Krones customers, regardless of whether they use
cloud-based or on-premise systems.
▪ SAP Business Technology Platform provides out-of-the-box
support for multitenant applications, which enriches Krones'
database with additional data that does not exist in the data
sources at our customers.
▪ SAP Data Warehouse Cloud accelerates Krones’ business by
providing it with prepackaged functionalities to model, store,
process, and prepare customer data for analytics.
▪ SAP Analytics Cloud helps Krones provide its customers with
predefined reports that are easily extended by business users
on the customer side.
▪ The smooth integration of these services provides Krones with
an excellent starting point for a data-driven business model,
which it can use to create added value for customers.
The solution should be a complete cloud-based offering that is
globally available through a suitable Internet browser.
Krones Integrated Analytics must:
▪ Create transparency in the energy and media consumption of
all machines and lines in the beverage and liquid food industry
▪ Enable users to derive potential savings and optimize the energy
of line operations
▪ Allow the combination and contextualization of data, so
businesses can make confident decisions
▪ Offer customized reports according to individual customer
requirements and enable the connection of further external data
sources
▪ Open possibilities for new data-driven business models
Why SAPProject Objectives
Challenges and Objectives 2 of 2
▪ SAP Business Technology Platform offers prepackaged
functions for integrating and extending various systems, which
helps Krones significantly reduce time to market.
▪ SAP Integration Suite makes it easier to connect various data
sources for Krones customers, regardless of whether they use
cloud-based or on-premise systems.
▪ SAP Business Technology Platform provides out-of-the-box
support for multitenant applications, which enriches Krones'
database with additional data that does not exist in the data
sources at our customers.
▪ SAP Data Warehouse Cloud accelerates Krones’ business by
providing it with prepackaged functionalities to model, store,
process, and prepare customer data for analytics.
▪ SAP Analytics Cloud helps Krones provide its customers with
predefined reports that are easily extended by business users
on the customer side.
▪ The smooth integration of these services provides Krones with
an excellent starting point for a data-driven business model,
which it can use to create added value for customers.
The solution should be a complete cloud-based offering that is
globally available through a suitable Internet browser.
Krones Integrated Analytics must:
▪ Create transparency in the energy and media consumption of
all machines and lines in the beverage and liquid food industry
▪ Enable users to derive potential savings and optimize the energy
of line operations
▪ Allow the combination and contextualization of data, so
businesses can make confident decisions
▪ Offer customized reports according to individual customer
requirements and enable the connection of further external data
sources
▪ Open possibilities for new data-driven business models