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KoelnMesse: Taking Control of Leads and Opportunities Globally – and Identifying New Business Models

KoelnMesse is one of the ten most important trade fair organizers in the world. With SAP Commerce Cloud, SAP Marketing Cloud and SAP Sales Cloud, KoelnMesse started its digital transformation, was able to develop new business models such as hybrid trade fairs and now offers its exhibitors and customers excellent services. Download the Document

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