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Data-to-Value: Leverage Data and Analytics to Become a Consumer-Centric CPG Company

Shifting consumer demands has upended the relationship between brands and consumers. To succeed, the consumer packaged goods industry needs a deep understanding of new consumer journeys. Only then it is possible to deliver personalized experiences driven by data. It’s the data across all lines of business – from manufacturing to marketing to finance – that increase innovation, improve agility, and better understand customers.The Cloud solutions of SAP’s Unified Data and Analytics make this all possible. They cover the entire data journey, helping you transform all the data you have into the answers you need. Download the Document

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