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ITSMA Viewpoint: How to Run a Successful ABM Campaign: Lessons from Online Dating

Great AEM campaigns have four key ingredients: they are outcome-driven, insight-lead, differentiated, and personalized. In this Viewpoint, Rhiannon Blackwell, Accenture UK Client Marketing lead shares how she uses dating tips to illustrate the four key ingredients that can help you create a great ABM campaign.  Download the Document

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